IDEAS home Printed from https://ideas.repec.org/a/spr/ijogbc/v14y2019i1d10.1007_s42943-019-00006-z.html
   My bibliography  Save this article

Internationalization of Tata Motors: Strategic Analysis Using Flowing Stream Strategy Process

Author

Listed:
  • Sushil

    (Indian Institute of Technology Delhi)

  • Shamita Garg

    () (Indian Institute of Technology Delhi)

Abstract

Abstract In the past few years, Tata Motors succeeded by exploiting international opportunities. Its percentage of revenue from international operations has increased from 9% in 2016 to 79.80% in 2018. Hence its strategy is worthy of study. ‘Flexible Strategy Framework’ is used to analyse the strategy of Tata Motors which evolved to gain its international presence in the automotive manufacturing industry. This framework is an attempt to manage change, along with the consideration of continuity forces in the organization. The ability of the firm to integrate continuity and change forces effectively has made the firm competitive in the international market. The organization is continually doing innovations to keep itself ahead of the competition. This study is a novel attempt to explore linkages between internationalization and competitiveness using the framework of flowing stream strategy.

Suggested Citation

  • Sushil & Shamita Garg, 2019. "Internationalization of Tata Motors: Strategic Analysis Using Flowing Stream Strategy Process," International Journal of Global Business and Competitiveness, Springer, vol. 14(1), pages 54-70, December.
  • Handle: RePEc:spr:ijogbc:v:14:y:2019:i:1:d:10.1007_s42943-019-00006-z
    DOI: 10.1007/s42943-019-00006-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s42943-019-00006-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ilya Okhmatovskiy, 2010. "Performance Implications of Ties to the Government and SOEs: A Political Embeddedness Perspective," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1020-1047, September.
    2. Becker-Ritterspach, Florian & Bruche, Gert, 2012. "Capability creation and internationalization with business group embeddedness – the case of Tata Motors in passenger cars," European Management Journal, Elsevier, vol. 30(3), pages 232-247.
    3. ., 2017. "Institutional infrastructure and economic games," Chapters, in: Time, Space and Capital, chapter 10, pages 188-208, Edward Elgar Publishing.
    4. Kumar Shalender & Rajesh Kumar Yadav, 2019. "Strategic Flexibility, Manager Personality, and Firm Performance: The Case of Indian Automobile Industry," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(1), pages 77-90, March.
    5. Yugal Nauhria & Makarand S. Kulkarni & Sunil Pandey, 2018. "Development of Strategic Value Chain Framework for Indian Car Manufacturing Industry," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(1), pages 21-40, March.
    6. Sanjaya Lall, 2001. "Competitiveness, Technology and Skills," Books, Edward Elgar Publishing, number 2298.
    7. Tapan Sahoo & D.K. Banwet & K. Momaya, 2011. "Strategic technology management in the auto component industry in India: A case study of select organizations," Journal of Advances in Management Research, Emerald Group Publishing, vol. 8(1), pages 9-29, May.
    8. Narayanan, K., 2001. "Liberalisation and The Differential Conduct and Performance of Firms: A Study of the Indian Automobile Sector," Discussion Paper Series a414, Institute of Economic Research, Hitotsubashi University.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:ijogbc:v:14:y:2019:i:1:d:10.1007_s42943-019-00006-z. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Springer Nature Abstracting and Indexing). General contact details of provider: http://www.springer.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.