How Gender Differences in Entitlement and Apprehension Manifest Themselves in Negotiation
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DOI: 10.1007/s10726-021-09724-3
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- Thomas, Veronica L. & Mangus, Stephanie M. & Bock, Dora E., 2023. "Would you do me a favor? How salesperson favor requests positively affect consumers’ perceptions of negotiations☆☆," Journal of Business Research, Elsevier, vol. 155(PA).
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Keywords
Gender; Negotiation; Masculinity; Femininity;All these keywords.
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