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Micro-work, artificial intelligence and the automotive industry

Author

Listed:
  • Paola Tubaro

    (CNRS)

  • Antonio A. Casilli

    (Département SES, Telecom ParisTech)

Abstract

This paper delves into the human factors in the “back-office” of artificial intelligence and of its data-intensive algorithmic underpinnings. We show that the production of AI is a labor-intensive process, which particularly needs the little-qualified, inconspicuous and low-paid contribution of “micro-workers” who annotate, tag, label, correct and sort the data that help to train and test smart solutions. We illustrate these ideas in the high-profile case of the automotive industry, one of the largest clients of digital data-related micro-working services, notably for the development of autonomous and connected cars. This case demonstrates how micro-work has a place in long supply chains, where tech companies compete with more traditional industry players. Our analysis indicates that the need for micro-work is not a transitory, but a structural one, bound to accompany the further development of the sector; and that its provision involves workers in different geographical and linguistic areas, requiring the joint study of multiple platforms operating at both global and local levels.

Suggested Citation

  • Paola Tubaro & Antonio A. Casilli, 2019. "Micro-work, artificial intelligence and the automotive industry," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 46(3), pages 333-345, September.
    • Handle: RePEc:spr:epolin:v:46:y:2019:i:3:d:10.1007_s40812-019-00121-1
    DOI: 10.1007/s40812-019-00121-1
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    4. A. Cetrulo & A. Sbardella & M. E. Virgillito, 2023. "Vanishing social classes? Facts and figures of the Italian labour market," Journal of Evolutionary Economics, Springer, vol. 33(1), pages 97-148, January.
    5. A. O. Aver’yanov & I. S. Stepus’ & V. A. Gurtov, 2023. "Forecast of Staffing Needs for the Artificial Intelligence Sector in Russia," Studies on Russian Economic Development, Springer, vol. 34(1), pages 86-95, February.
    6. Fernández-Macías, Enrique & Klenert, David & Antón, José-Ignacio, 2021. "Not so disruptive yet? Characteristics, distribution and determinants of robots in Europe," Structural Change and Economic Dynamics, Elsevier, vol. 58(C), pages 76-89.
    7. Tubaro, Paola & Coville, Marion & Le Ludec, Clément & Casilli, Antonio A., 2022. "Hidden inequalities: The gendered labour of women on micro-tasking platforms," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 11(1), pages 1-26.
    8. Lucrezia Fanti & Dario Guarascio & Massimo Moggi, 2020. "The development of AI and its impact on business models, organization and work," LEM Papers Series 2020/25, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    9. Karacsony Peter, 2022. "Analysis of the Attitude of Hungarian HR Professionals to Artificial Intelligence," Naše gospodarstvo/Our economy, Sciendo, vol. 68(2), pages 55-64, June.
    10. Raluca-Florentina Cretu & Daniela Tutui & Viorel-Costin Banta & Elena Claudia Serban & Laura - Eugenia - Lavinia Barna & Romeo-Catalin Cretu, 2024. "Effects of Artificial Intelligence-Based Technologies Implementation s on the Skills Needed in the Automotive Industry A Bibliometric Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 801-801, August.
    11. Paola Tubaro & Antonio A Casilli, 2024. "Who bears the burden of a pandemic? COVID-19 and the transfer of risk to digital platform workers," Post-Print hal-03369291, HAL.
    12. Cirillo, Valeria & Evangelista, Rinaldo & Guarascio, Dario & Sostero, Matteo, 2021. "Digitalization, routineness and employment: An exploration on Italian task-based data," Research Policy, Elsevier, vol. 50(7).
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    More about this item

    Keywords

    Artificial intelligence; Micro-work; Automotive industry; Digital platform economy; Organization of work;
    All these keywords.

    JEL classification:

    • D26 - Microeconomics - - Production and Organizations - - - Crowd-Based Firms
    • J49 - Labor and Demographic Economics - - Particular Labor Markets - - - Other
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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