IDEAS home Printed from https://ideas.repec.org/a/spr/elmark/v32y2022i4d10.1007_s12525-022-00593-5.html
   My bibliography  Save this article

The effect of transparency and trust on intelligent system acceptance: Evidence from a user-based study

Author

Listed:
  • Jonas Wanner

    (Julius-Maximilians-Universität Würzburg)

  • Lukas-Valentin Herm

    (Julius-Maximilians-Universität Würzburg)

  • Kai Heinrich

    (Otto-von-Guericke-Universität Magdeburg)

  • Christian Janiesch

    (TU Dortmund University)

Abstract

Contemporary decision support systems are increasingly relying on artificial intelligence technology such as machine learning algorithms to form intelligent systems. These systems have human-like decision capacity for selected applications based on a decision rationale which cannot be looked-up conveniently and constitutes a black box. As a consequence, acceptance by end-users remains somewhat hesitant. While lacking transparency has been said to hinder trust and enforce aversion towards these systems, studies that connect user trust to transparency and subsequently acceptance are scarce. In response, our research is concerned with the development of a theoretical model that explains end-user acceptance of intelligent systems. We utilize the unified theory of acceptance and use in information technology as well as explanation theory and related theories on initial trust and user trust in information systems. The proposed model is tested in an industrial maintenance workplace scenario using maintenance experts as participants to represent the user group. Results show that acceptance is performance-driven at first sight. However, transparency plays an important indirect role in regulating trust and the perception of performance.

Suggested Citation

  • Jonas Wanner & Lukas-Valentin Herm & Kai Heinrich & Christian Janiesch, 2022. "The effect of transparency and trust on intelligent system acceptance: Evidence from a user-based study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2079-2102, December.
  • Handle: RePEc:spr:elmark:v:32:y:2022:i:4:d:10.1007_s12525-022-00593-5
    DOI: 10.1007/s12525-022-00593-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12525-022-00593-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12525-022-00593-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nicolas Pfeuffer & Alexander Benlian & Henner Gimpel & Oliver Hinz, 2019. "Anthropomorphic Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(4), pages 523-533, August.
    2. Nicolas Pfeuffer & Alexander Benlian & Henner Gimpel & Oliver Hinz, 2019. "Anthropomorphic Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(4), pages 523-533, August.
    3. Logg, Jennifer M. & Minson, Julia A. & Moore, Don A., 2019. "Algorithm appreciation: People prefer algorithmic to human judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 151(C), pages 90-103.
    4. Kim, Yong Jin & Chun, Jae Uk & Song, Jaeki, 2009. "Investigating the role of attitude in technology acceptance from an attitude strength perspective," International Journal of Information Management, Elsevier, vol. 29(1), pages 67-77.
    5. Yogesh K. Dwivedi & Nripendra P. Rana & Anand Jeyaraj & Marc Clement & Michael D. Williams, 2019. "Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model," Information Systems Frontiers, Springer, vol. 21(3), pages 719-734, June.
    6. Shahzad, Fakhar & Xiu, Guoyi & Shafique Khan, Muhammad Aamir & Shahbaz, Muhammad, 2020. "Predicting the adoption of a mobile government security response system from the user's perspective: An application of the artificial neural network approach," Technology in Society, Elsevier, vol. 62(C).
    7. Scott Thiebes & Sebastian Lins & Ali Sunyaev, 2021. "Trustworthy artificial intelligence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 447-464, June.
    8. Christian Janiesch & Patrick Zschech & Kai Heinrich, 2021. "Machine learning and deep learning," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 685-695, September.
    9. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    10. Baishya, Kuldeep & Samalia, Harsh Vardhan, 2020. "Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid," International Journal of Information Management, Elsevier, vol. 51(C).
    11. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    12. Anders Persson & Mikael Laaksoharju & Hiroshi Koga, 2021. "We Mostly Think Alike: Individual Differences in Attitude Towards AI in Sweden and Japan," The Review of Socionetwork Strategies, Springer, vol. 15(1), pages 123-142, June.
    13. Oliveira, Tiago & Faria, Miguel & Thomas, Manoj Abraham & Popovič, Aleš, 2014. "Extending the understanding of mobile banking adoption: When UTAUT meets TTF and ITM," International Journal of Information Management, Elsevier, vol. 34(5), pages 689-703.
    14. D. Harrison McKnight & Vivek Choudhury & Charles Kacmar, 2002. "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, INFORMS, vol. 13(3), pages 334-359, September.
    15. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    16. Mahmud, Hasan & Islam, A.K.M. Najmul & Ahmed, Syed Ishtiaque & Smolander, Kari, 2022. "What influences algorithmic decision-making? A systematic literature review on algorithm aversion," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    17. David Silver & Aja Huang & Chris J. Maddison & Arthur Guez & Laurent Sifre & George van den Driessche & Julian Schrittwieser & Ioannis Antonoglou & Veda Panneershelvam & Marc Lanctot & Sander Dieleman, 2016. "Mastering the game of Go with deep neural networks and tree search," Nature, Nature, vol. 529(7587), pages 484-489, January.
    18. Joel Mokyr & Chris Vickers & Nicolas L. Ziebarth, 2015. "The History of Technological Anxiety and the Future of Economic Growth: Is This Time Different?," Journal of Economic Perspectives, American Economic Association, vol. 29(3), pages 31-50, Summer.
    19. Peters, Felix & Pumplun, Luisa & Buxmann, Peter, 2020. "Opening the Black Box: Consumer's Willingness to Pay for Transparency of Intelligent Systems," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 120853, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    20. Narasimha S. Paravastu & Sam S. Ramanujan, 2021. "Interpersonal Trust and Technology Trust in Information Systems Research: A Comprehensive Review and A Conceptual Model," International Journal of Information Systems and Social Change (IJISSC), IGI Global, vol. 12(4), pages 44-61, October.
    21. Shin, Donghee & Zhong, Bu & Biocca, Frank A., 2020. "Beyond user experience: What constitutes algorithmic experiences?," International Journal of Information Management, Elsevier, vol. 52(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lukas-Valentin Herm & Theresa Steinbach & Jonas Wanner & Christian Janiesch, 2022. "A nascent design theory for explainable intelligent systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2185-2205, December.
    2. Roman Lukyanenko & Wolfgang Maass & Veda C. Storey, 2022. "Trust in artificial intelligence: From a Foundational Trust Framework to emerging research opportunities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1993-2020, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sara Moussawi & Marios Koufaris & Raquel Benbunan-Fich, 2021. "How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 343-364, June.
    2. Lukas-Valentin Herm & Theresa Steinbach & Jonas Wanner & Christian Janiesch, 2022. "A nascent design theory for explainable intelligent systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2185-2205, December.
    3. Mahmud, Hasan & Islam, A.K.M. Najmul & Mitra, Ranjan Kumar, 2023. "What drives managers towards algorithm aversion and how to overcome it? Mitigating the impact of innovation resistance through technology readiness," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    4. Wallbach, Sören & Lehner, Roland & Röthke, Konstantin & Elbert, Ralf & Benlian, Alexander, 2020. "Trust-Building Effects of Blockchain Features – An Empirical Analysis of Immutability, Traceability and Anonymity," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 120705, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. Camilleri, Mark Anthony & Camilleri, Adriana Caterina, 2022. "Remote learning via video conferencing technologies: Implications for research and practice," Technology in Society, Elsevier, vol. 68(C).
    6. Mesbah, Neda & Tauchert, Christoph & Buxmann, Peter, 2021. "Whose Advice Counts More – Man or Machine? An Experimental Investigation of AI-based Advice Utilization," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124796, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Wallbach, Sören, 2020. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 123277, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    8. Perdana, Arif & Lee, Hwee Hoon & Arisandi, Desi & Koh, SzeKee, 2022. "Accelerating data analytics adoption in small and mid-size enterprises: A Singapore context," Technology in Society, Elsevier, vol. 69(C).
    9. Yongping Bao & Ludwig Danwitz & Fabian Dvorak & Sebastian Fehrler & Lars Hornuf & Hsuan Yu Lin & Bettina von Helversen, 2022. "Similarity and Consistency in Algorithm-Guided Exploration," CESifo Working Paper Series 10188, CESifo.
    10. Queiroz, Maciel M. & Fosso Wamba, Samuel, 2019. "Blockchain adoption challenges in supply chain: An empirical investigation of the main drivers in India and the USA," International Journal of Information Management, Elsevier, vol. 46(C), pages 70-82.
    11. repec:zbw:bofrdp:2006_032 is not listed on IDEAS
    12. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
    13. Shahbaz, Muhammad & Gao, Changyuan & Zhai, LiLi & Shahzad, Fakhar & Khan, Imran, 2021. "Environmental air pollution management system: Predicting user adoption behavior of big data analytics," Technology in Society, Elsevier, vol. 64(C).
    14. Konya-Baumbach, Elisa & Schuhmacher, Monika C. & Kuester, Sabine & Kuharev, Victoria, 2019. "Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 385-399.
    15. Kapser, Sebastian & Abdelrahman, Mahmoud & Bernecker, Tobias, 2021. "Autonomous delivery vehicles to fight the spread of Covid-19 – How do men and women differ in their acceptance?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 183-198.
    16. Mengjun Li & Ayoung Suh, 2022. "Anthropomorphism in AI-enabled technology: A literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2245-2275, December.
    17. Ulrich Gnewuch & Stefan Morana & Marc T. P. Adam & Alexander Maedche, 2022. "Opposing Effects of Response Time in Human–Chatbot Interaction," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(6), pages 773-791, December.
    18. Farah Alfanur & Yasuo Kadono, 2020. "Empirical Study Of Purchase Intention And Behavior Of E-Commerce Consumers In Indonesia," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 5(1), pages 20-28, December.
    19. Juin-Hao Ho & Gwo-Guang Lee & Ming-Tsang Lu, 2020. "Exploring the Implementation of a Legal AI Bot for Sustainable Development in Legal Advisory Institutions," Sustainability, MDPI, vol. 12(15), pages 1-17, July.
    20. Damon E. Campbell & John D. Wells & Joseph S. Valacich, 2013. "Breaking the Ice in B2C Relationships: Understanding Pre-Adoption E-Commerce Attraction," Information Systems Research, INFORMS, vol. 24(2), pages 219-238, June.
    21. Thuy Duong Oesterreich & Eduard Anton & Julian Schuir & Alexander Brehm & Frank Teuteberg, 2023. "How can I help you? Design principles for task-oriented speech dialog systems in customer service," Information Systems and e-Business Management, Springer, vol. 21(1), pages 37-79, March.

    More about this item

    Keywords

    User acceptance; Intelligent system; Artificial intelligence; Trust; System transparency;
    All these keywords.

    JEL classification:

    • C6 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling
    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elmark:v:32:y:2022:i:4:d:10.1007_s12525-022-00593-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.