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Generative artificial intelligence

Author

Listed:
  • Leonardo Banh

    (University of Duisburg-Essen)

  • Gero Strobel

    (University of Duisburg-Essen)

Abstract

Recent developments in the field of artificial intelligence (AI) have enabled new paradigms of machine processing, shifting from data-driven, discriminative AI tasks toward sophisticated, creative tasks through generative AI. Leveraging deep generative models, generative AI is capable of producing novel and realistic content across a broad spectrum (e.g., texts, images, or programming code) for various domains based on basic user prompts. In this article, we offer a comprehensive overview of the fundamentals of generative AI with its underpinning concepts and prospects. We provide a conceptual introduction to relevant terms and techniques, outline the inherent properties that constitute generative AI, and elaborate on the potentials and challenges. We underline the necessity for researchers and practitioners to comprehend the distinctive characteristics of generative artificial intelligence in order to harness its potential while mitigating its risks and to contribute to a principal understanding.

Suggested Citation

  • Leonardo Banh & Gero Strobel, 2023. "Generative artificial intelligence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    • Handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00680-1
    DOI: 10.1007/s12525-023-00680-1
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    Cited by:

    1. Matthias Söllner & Thomas Arnold & Alexander Benlian & Ulrich Bretschneider & Caroline Knight & Sandra Ohly & Lena Rudkowski & Gerhard Schreiber & Domenik Wendt, 2025. "ChatGPT and Beyond: Exploring the Responsible Use of Generative AI in the Workplace," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 67(2), pages 289-303, April.
    2. Rainer Schmidt & Rainer Alt & Alfred Zimmermann, 2023. "Assistant platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-14, December.

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    More about this item

    Keywords

    Generative AI; Artificial intelligence; Deep learning; Deep generative models; Large language models;
    All these keywords.

    JEL classification:

    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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