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User trust in artificial intelligence: A comprehensive conceptual framework

Author

Listed:
  • Rongbin Yang

    (Kaplan Business School Adelaide Campus)

  • Santoso Wibowo

    (Kaplan Business School Adelaide Campus
    Central Queensland University)

Abstract

This paper provides a systematic literature review of current studies between January 2015 and January 2022 on user trust in artificial intelligence (AI) that has been conducted from different perspectives. Such a review and analysis leads to the identification of the various components, influencing factors, and outcomes of users’ trust in AI. Based on the findings, a comprehensive conceptual framework is proposed for a better understanding of users’ trust in AI. This framework can further be tested and validated in various contexts for enhancing our knowledge of users’ trust in AI. This study also provides potential future research avenues. From a practical perspective, it helps AI-supported service providers comprehend the concept of user trust from different perspectives. The findings highlight the importance of building trust based on different facets to facilitate positive cognitive, affective, and behavioral changes among the users.

Suggested Citation

  • Rongbin Yang & Santoso Wibowo, 2022. "User trust in artificial intelligence: A comprehensive conceptual framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2053-2077, December.
    • Handle: RePEc:spr:elmark:v:32:y:2022:i:4:d:10.1007_s12525-022-00592-6
    DOI: 10.1007/s12525-022-00592-6
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    References listed on IDEAS

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    Cited by:

    1. Roman Lukyanenko & Wolfgang Maass & Veda C. Storey, 2022. "Trust in artificial intelligence: From a Foundational Trust Framework to emerging research opportunities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1993-2020, December.

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    More about this item

    Keywords

    AI; Trust; User; Literature review; Comprehensive framework;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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