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Emerging online educational models and the transformation of traditional universities

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  • Bhavik K. Pathak

    (Indiana University South Bend)

Abstract

The information and communications technology (ICT) led revolution in the last two decades has transformed a large number of traditional businesses. The impact has been more significant in industries dominated by information goods such as music, software, and newspapers. Higher education sector is information-centric and its digitization is inevitable. The new generation of the Internet-based educational business models have emerged and they have already started evolving to make electronic learning (eLeraning) as effective and efficient as electronic commerce (eCommerce) has become in retailing. Drawing on information goods theory in economics, online retailers and marketplaces literature in information systems, and contemporary research on eLearning, this paper classifies and analyses the emerging educational business models into online education marketplaces (OEM), online education providers (OEP), and online education services (OES) and also provides a roadmap for the transformation of traditional universities.

Suggested Citation

  • Bhavik K. Pathak, 2016. "Emerging online educational models and the transformation of traditional universities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(4), pages 315-321, November.
    • Handle: RePEc:spr:elmark:v:26:y:2016:i:4:d:10.1007_s12525-016-0223-4
    DOI: 10.1007/s12525-016-0223-4
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    Cited by:

    1. Rainer Alt & Hans-Dieter Zimmermann, 2016. "Electronic Markets on electronic markets in education," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(4), pages 311-314, November.
    2. Carina S. González-González & Alfonso Infante-Moro & Juan C. Infante-Moro, 2020. "Implementation of E-Proctoring in Online Teaching: A Study about Motivational Factors," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
    3. Angel Meseguer-Martinez & Alejandro Ros-Galvez & Alfonso Rosa-Garcia & Jose Antonio Catalan-Alarcon, 2019. "Online video impact of world class universities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 519-532, September.
    4. Alfonso Infante-Moro & Juan C. Infante-Moro & Julia Gallardo-Pérez & Francisco J. Martínez-López, 2022. "Key Factors in the Implementation of E-Proctoring in the Spanish University System," Sustainability, MDPI, vol. 14(13), pages 1-16, July.
    5. Alison Taysum, 2020. "EYSIER Charter Mark with ABCDE and Assessment for Personal and Social Learning; a Bottom-up Approach to Building Faculty of Judgement with an Open Access Knowledge Base of Science with and for Society," European Journal of Education Articles, Revistia Research and Publishing, vol. 3, July -Dec.
    6. Umut TURK, 2021. "A multilevel analysis of the contextual effects in distance education outcomes during COVID-19," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 12, pages 149-169, August.

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    More about this item

    Keywords

    Online educational models; Information goods; eLearning; eCommerce; Future of higher education;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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