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Dr. Reddy’s Laboratories Ltd: Searching Its Glorious Days

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  • Balaji Abraham
  • Rohit Kumar

Abstract

This case explores the phenomenon of organization decline and the dilemma around the different paths that may be traversed by Dr. Reddy’s Laboratories Ltd. There are multiple theories of organizational decline, and mostly they encompass both the external environment and the internal aspects of the firm, including the context of decision-making. Moreover, the organization decline-and-turnaround model highlights the different causes of decline, response factor, firm action and outcomes in a unified and comprehensive manner. To that end, based on secondary data sources and the study of the phenomenon of organization decline in a pharmaceutical industry setting, this case depicts the application of one of the organizational decline-and-turnaround models. The case highlights the company’s trigger for the decline, industry structure, market dynamics, current threats, the competitive landscape along with the fall and the way forward. The case attempts to trigger discussion in the classroom on why organizations decline from their seemingly high standards and what paths can be explored during the decline to enable turnaround.

Suggested Citation

  • Balaji Abraham & Rohit Kumar, 2020. "Dr. Reddy’s Laboratories Ltd: Searching Its Glorious Days," South Asian Journal of Business and Management Cases, , vol. 9(3), pages 359-374, December.
    • Handle: RePEc:sae:sajbmc:v:9:y:2020:i:3:p:359-374
    DOI: 10.1177/2277977920959583
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    References listed on IDEAS

    as
    1. Mark Bergen & Margaret A. Peteraf, 2002. "Competitor identification and competitor analysis: a broad-based managerial approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 23(4-5), pages 157-169.
    2. Fernando A. Ribeiro Serra & Martinho Ribeiro Almeida & Manuel Portugal Ferreira, 2012. "Organizational decline: A yet largely neglected topic in organizational studies," Working Papers 88, globADVANTAGE, Polytechnic Institute of Leiria.
    3. Miller, Danny, 1992. "The icarus paradox: How exceptional companies bring about their own downfall," Business Horizons, Elsevier, vol. 35(1), pages 24-35.
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