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A study of competitive dynamics

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  • Nair, Anil
  • Selover, David D.

Abstract

The study of competitive dynamics has become a vibrant area of research within strategic management. We contribute to this research stream by examining the nature of competitive interaction between Coke and Pepsi. We found that while Coke's and Pepsi's strategies display interdependent relationships, the volatility of the interaction among strategies do not always attenuate over time, and Coke's strategies are driven by Pepsi in some cases but not others. Implications for research, practice, and limitations are discussed.

Suggested Citation

  • Nair, Anil & Selover, David D., 2012. "A study of competitive dynamics," Journal of Business Research, Elsevier, vol. 65(3), pages 355-361.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:3:p:355-361
    DOI: 10.1016/j.jbusres.2011.06.001
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    Cited by:

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    3. Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz, 2018. "Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 987-1011, November.
    4. Christian Lennartz, 2016. "Rivalry between social and private landlords in local rental housing markets," Urban Studies, Urban Studies Journal Limited, vol. 53(11), pages 2293-2311, August.
    5. Hsieh, Kai-Yu & Hyun, Eunjung (E.J.), 2018. "Matching response to competitors' moves under asymmetric market strength," Journal of Business Research, Elsevier, vol. 82(C), pages 202-212.
    6. Hughes-Morgan, Margaret & Kolev, Kalin & Mcnamara, Gerry, 2018. "A meta-analytic review of competitive aggressiveness research," Journal of Business Research, Elsevier, vol. 85(C), pages 73-82.
    7. Yalcinkaya, Goksel & Aktekin, Tevfik & Yeniyurt, Sengun, 2020. "Out with the old: A Bayesian approach to estimating product modification rates," Journal of Business Research, Elsevier, vol. 118(C), pages 141-149.

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    Keywords

    Competitive dynamics; Game theory;

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