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Purchase Intention of Foreign Products

Author

Listed:
  • Ahasanul Haque
  • Naila Anwar
  • Farzana Yasmin
  • Abdullah Sarwar
  • Zariyah Ibrahim
  • Abdul Momen

Abstract

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large.

Suggested Citation

  • Ahasanul Haque & Naila Anwar & Farzana Yasmin & Abdullah Sarwar & Zariyah Ibrahim & Abdul Momen, 2015. "Purchase Intention of Foreign Products," SAGE Open, , vol. 5(2), pages 21582440155, June.
    • Handle: RePEc:sae:sagope:v:5:y:2015:i:2:p:2158244015592680
    DOI: 10.1177/2158244015592680
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Arslan Rafi & Sharjeel Saqib & Ali Iftikhar Choudhary & Syed Azeem Akhtar, 2012. "Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands," Information Management and Business Review, AMH International, vol. 4(3), pages 136-144.
    3. Hamza Khraim, 2010. "Measuring Religiosity in Consumer Research From an Islamic Perspective," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 26(1), pages 52-78, June.
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    Cited by:

    1. Mohammed Ziaul Hoque & Md. Nurul Alam, 2018. "What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk," Sustainability, MDPI, vol. 10(10), pages 1-22, October.
    2. Sandeep Kumar & Amit Gautam, 2021. "Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status," Metamorphosis: A Journal of Management Research, , vol. 20(1), pages 16-24, June.
    3. Khatun, Most. Moriom & Rahamatullah, Noor M & Afrin, Tanjina & Islam, Safiul & Rahman, Mofasser, 2020. "Consumer Perception of Online Marketplace in Bangladesh: An Empirical Study on Dhaka City," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 115-120.
    4. Santiago Correa & Ana-Maria Parente-Laverde, 2017. "Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry," Global Business Review, International Management Institute, vol. 18(5), pages 1111-1123, October.
    5. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
    6. Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022. "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper 111563, University Library of Munich, Germany.

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