IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v18y2017i5p1111-1123.html
   My bibliography  Save this article

Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry

Author

Listed:
  • Santiago Correa
  • Ana-Maria Parente-Laverde

Abstract

The present article shows the relation that Colombian consumer ethnocentrism has with country image and local brand preference in the textile, apparel and leather industry and it infers the possible implications this relation has when planning marketing strategies for the Colombian market in such industry. This study follows an interpretative approach which included a survey of Colombian consumers in Antioquia. Results show that (i) gender and age are not determinants of ethnocentric consumer tendencies, (ii) the less income a Colombian person has, the more ethnocentric he/she is, (iii) consumer ethnocentrism does not have a universal pattern but varies from country to country, (iv) the more educated a Colombian person is, the less ethnocentric he/she is, (v) the developed or developing condition of the countries where the consumer is from, is not a determining factor to conclude whether or not a consumer has a tendency towards ethnocentric behaviour patterns and (vi) if a person has a positive image of his/her own country, he/she is likely to develop ethnocentric behaviour patterns. This article contributes to filling the gap in the literature since it shows that ethnocentrism is positively related to preferences for local brands in Colombia.

Suggested Citation

  • Santiago Correa & Ana-Maria Parente-Laverde, 2017. "Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry," Global Business Review, International Management Institute, vol. 18(5), pages 1111-1123, October.
    • Handle: RePEc:sae:globus:v:18:y:2017:i:5:p:1111-1123
    DOI: 10.1177/0972150917710112
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150917710112
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150917710112?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ahasanul Haque & Naila Anwar & Farzana Yasmin & Abdullah Sarwar & Zariyah Ibrahim & Abdul Momen, 2015. "Purchase Intention of Foreign Products," SAGE Open, , vol. 5(2), pages 21582440155, June.
    2. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    3. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    4. de Ruyter, Ko & van Birgelen, Marcel & Wetzels, Martin, 1998. "Consumer ethnocentrism in international services marketing," International Business Review, Elsevier, vol. 7(2), pages 185-202, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mishra, Sita & Shukla, Yupal & Malhotra, Gunjan & Arora, Vibha, 2023. "Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity," International Business Review, Elsevier, vol. 32(4).
    2. Liza Rybina & James Reardon & Janet Humphrey, 2010. "Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 1(2).
    3. Ma, Jieqiong & Yang, Jie & Yoo, Boonghee, 2020. "The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia," Journal of Business Research, Elsevier, vol. 108(C), pages 375-389.
    4. Dmitrovic, Tanja & Vida, Irena & Reardon, James, 2009. "Purchase behavior in favor of domestic products in the West Balkans," International Business Review, Elsevier, vol. 18(5), pages 523-535, October.
    5. Lee, Wai Jin (Thomas) & Cheah, Isaac & Phau, Ian & Teah, Min & Elenein, Basem Abou, 2016. "Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 78-85.
    6. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    7. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(11), pages 30-44, November.
    8. Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
    9. Elif Eroglu Hall & Nurdan Sevim, 2015. "Role of Demographics and Generations on Consumer Ethnocentrism of Turkish Immigrants in Germany," International Journal of Business and Social Research, LAR Center Press, vol. 5(9), pages 65-76, September.
    10. Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
    11. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, LAR Center Press, vol. 3(11), pages 30-44, November.
    12. Navneet Gera & Swati Rohatgi & Jorge A. Wise, 2022. "Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective," International Journal of Global Business and Competitiveness, Springer, vol. 17(2), pages 192-202, December.
    13. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    14. Elif Eroglu Hall & Nurdan Sevim, 2015. "Role of Demographics and Generations on Consumer Ethnocentrism of Turkish Immigrants in Germany," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(9), pages 65-76, September.
    15. Gongxing Guo & Quan Lin, 2017. "Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(2), pages 145-145, January.
    16. Mustafa Disli & Koen Schoors, 2019. "The Dynamic Effects Of Bank Rebranding And Familiarity Bias," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 19/955, Ghent University, Faculty of Economics and Business Administration.
    17. Marián ÄŒvirik & Emmanuel Dotong, 2023. "Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 165-181.
    18. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 17, pages 1-17, December.
    19. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    20. Rita Kottasz & Roger Bennett, 2005. "The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 9-21, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:18:y:2017:i:5:p:1111-1123. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.