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Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism

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  • Gongxing Guo
  • Quan Lin

Abstract

A huge body of research on consumer ethnocentrism has occurred in cross-cultural consumer behavior research area since the seminal work of Shimp and Sharma (1987). There is, however, a research gap on meta-analysis of the level of consumer ethnocentrism. This study seeks to address this gap by employing, as far as we are aware, the first meta-analysis on level of consumer ethnocentrism. we draw several conclusions with meta-analytical data of 153 mean values in 87 articles during the period of 1987 to 2013 (N = 42840)- (1) The average score of consumer ethnocentrism is 3.58 (7 in total); (2) General consumers are more ethnocentric than student consumers; (3) Consumers in developing countries are more ethnocentric than consumers in developed countries.

Suggested Citation

  • Gongxing Guo & Quan Lin, 2017. "Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(2), pages 145-145, January.
    • Handle: RePEc:ibn:ijbmjn:v:12:y:2017:i:2:p:145
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    References listed on IDEAS

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    2. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    3. Peter Cheng & Paul Man & Cheong H. Yi, 2013. "The impact of product market competition on earnings quality," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 53(1), pages 137-162, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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