IDEAS home Printed from https://ideas.repec.org/a/sae/evarev/v35y2011i5p455-489.html

Evaluation of the “Lose Your Excuse†Public Service Advertising Campaign for Tweens to Save Energy

Author

Listed:
  • Jane T. Bertrand
  • Patty Goldman
  • Natalia Zhivan
  • Yaw Agyeman
  • Erin Barber

Abstract

This study evaluates the 2008–2009 “Lose your Excuse†public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national population of households with kids with online access. Almost half (47%) of the tweens recognized at least one ad from the campaign. Ad recognition was positively associated with knowledge, proactive attitudes, and energy-saving behavior. Propensity score analysis confirmed a small but measurable and statistically significant effect on energy-saving behavior. The discussion section compares these results to public health campaigns in terms of ghost awareness, reach, and effect size.

Suggested Citation

  • Jane T. Bertrand & Patty Goldman & Natalia Zhivan & Yaw Agyeman & Erin Barber, 2011. "Evaluation of the “Lose Your Excuse†Public Service Advertising Campaign for Tweens to Save Energy," Evaluation Review, , vol. 35(5), pages 455-489, October.
    • Handle: RePEc:sae:evarev:v:35:y:2011:i:5:p:455-489
    DOI: 10.1177/0193841X11428489
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0193841X11428489
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0193841X11428489?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Andrea Ichino & Fabrizia Mealli & Tommaso Nannicini, 2008. "From temporary help jobs to permanent employment: what can we learn from matching estimators and their sensitivity?," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 23(3), pages 305-327.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lempinen, Hanna, 2019. "“Barely surviving on a pile of gold”: Arguing for the case of peat energy in 2010s Finland," Energy Policy, Elsevier, vol. 128(C), pages 1-7.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cabane, Charlotte & Hille, Adrian & Lechner, Michael, 2015. "Mozart or Pelé? The effects of teenagers’ participation in music and sports," Economics Working Paper Series 1509, University of St. Gallen, School of Economics and Political Science.
    2. Paolo Naticchioni & Silvia Loriga, 2011. "Short and Long Term Evaluations of Public Employment Services in Italy," Applied Economics Quarterly (formerly: Konjunkturpolitik), Duncker & Humblot, Berlin, vol. 57(3), pages 201-229.
    3. Sara Flisi & Marcello Morciano, 2011. "Trends and dynamics in the Italian labour market. An empirical evaluation using RFL data, 1993-2007," Center for the Analysis of Public Policies (CAPP) 0091, Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi".
    4. Sascha O. Becker & Marco Caliendo, 2007. "Sensitivity analysis for average treatment effects," Stata Journal, StataCorp LLC, vol. 7(1), pages 71-83, February.
    5. Ganserer, Angelika, 2021. "Non-compliance with temporary agency work regulations: Initial evidence from Germany," ZEW Discussion Papers 21-057, ZEW - Leibniz Centre for European Economic Research.
    6. Ashimwe, Olive, "undated". "An Economic Analysis Of Impact Of Weather Index-Based Crop Insurance On Household Income In Huye District Of Rwanda," Research Theses 265675, Collaborative Masters Program in Agricultural and Applied Economics.
    7. Mattia Filomena & Matteo Picchio, 2022. "Are temporary jobs stepping stones or dead ends? A systematic review of the literature," International Journal of Manpower, Emerald Group Publishing Limited, vol. 43(9), pages 60-74, August.
    8. Brenna, Elenka, 2025. "Public versus private access in the Italian NHS - The use of propensity score matching to provide more insight on the increasing adoption of voluntary health insurance," Health Policy, Elsevier, vol. 154(C).
    9. Miet Maertens & Liesbeth Colen & Johan F. M. Swinnen, 2011. "Globalisation and poverty in Senegal: a worst case scenario?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(1), pages 31-54, March.
    10. Matteo Picchio & Stefano Staffolani, 2019. "Does apprenticeship improve job opportunities? A regression discontinuity approach," Empirical Economics, Springer, vol. 56(1), pages 23-60, January.
    11. Colnet Bénédicte & Josse Julie & Varoquaux Gaël & Scornet Erwan, 2022. "Causal effect on a target population: A sensitivity analysis to handle missing covariates," Journal of Causal Inference, De Gruyter, vol. 10(1), pages 372-414, January.
    12. Dragana Radicic & Geoffrey Pugh & David Douglas, 2020. "Promoting cooperation in innovation ecosystems: evidence from European traditional manufacturing SMEs," Small Business Economics, Springer, vol. 54(1), pages 257-283, January.
    13. Tommaso Nannicini, 2007. "Simulation-based sensitivity analysis for matching estimators," Stata Journal, StataCorp LLC, vol. 7(3), pages 334-350, September.
    14. Binder, Martin & Coad, Alex, 2013. "“I'm afraid I have bad news for you…” Estimating the impact of different health impairments on subjective well-being," Social Science & Medicine, Elsevier, vol. 87(C), pages 155-167.
    15. Krishnan, Pramila & Krutikova, Sofya, 2013. "Non-cognitive skill formation in poor neighbourhoods of urban India," Labour Economics, Elsevier, vol. 24(C), pages 68-85.
    16. Addison, John T. & Cotti, Chad & Surfield, Christopher J., 2009. "Atypical Work: Who Gets It, and Where Does It Lead? Some U.S. Evidence Using the NLSY79," IZA Discussion Papers 4444, IZA Network @ LISER.
    17. Crinò, Rosario, 2010. "Employment effects of service offshoring: Evidence from matched firms," Economics Letters, Elsevier, vol. 107(2), pages 253-256, May.
    18. Paul Attewell & David Monaghan, 2016. "How Many Credits Should an Undergraduate Take?," Research in Higher Education, Springer;Association for Institutional Research, vol. 57(6), pages 682-713, September.
    19. Myoung Lee & Sang Lee, 2009. "Sensitivity analysis of job-training effects on reemployment for Korean women," Empirical Economics, Springer, vol. 36(1), pages 81-107, February.
    20. Hveem, Joakim, 2012. "Are temporary work agencies stepping-stones into regular employment?," SULCIS Working Papers 2012:3, Stockholm University, Linnaeus Center for Integration Studies - SULCIS.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:evarev:v:35:y:2011:i:5:p:455-489. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.