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Objective and subjective measurement in applied business settings: Improving research in organizations

Author

Listed:
  • Peter J Jordan
  • Ashlea C Troth
  • Hongmin Yan

    (Griffith Business School, Griffith University, Nathan, QLD, Australia)

Abstract

The inclusion of rigorous measures and methods by researchers often influence a reviewer’s and editor’s decision about whether an article is accepted. In positivist research, studies that include objective measures (i.e. avoiding respondent bias) are often considered superior. We argue that the methodological quality of a study is not merely achieved by including an objective measure, but instead by understanding the strengths and limitations of the measure (whether objective or subjective) and its appropriateness for addressing the research question. We consider the suitability of using objective and subjective measures in research at both macro and micro levels and emphasize the strengths and weaknesses of both, using criteria of bias, validity, reliability, sensitivity, and feasibility. As an underexamined topic in applied business research, we overview some types of objective measurement that have been adopted in the applied management discipline and consider their utility. JEL Classification: C90, D23

Suggested Citation

  • Peter J Jordan & Ashlea C Troth & Hongmin Yan, 2025. "Objective and subjective measurement in applied business settings: Improving research in organizations," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 8-31, February.
    • Handle: RePEc:sae:ausman:v:50:y:2025:i:1:p:8-31
    DOI: 10.1177/03128962241286258
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    1. Jin, Tingting & Chorda, Isidre March, 2025. "The impact of green strategy hybrid orientation on startup performance in SMEs," Journal of Business Research, Elsevier, vol. 201(C).

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    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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