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The Economics of the Golden Arches: A Case Study of the Mcdonald's System

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  • D. L. Noren

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  • D. L. Noren, 1990. "The Economics of the Golden Arches: A Case Study of the Mcdonald's System," The American Economist, Sage Publications, vol. 34(2), pages 60-64, October.
    • Handle: RePEc:sae:amerec:v:34:y:1990:i:2:p:60-64
    DOI: 10.1177/056943459003400209
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    References listed on IDEAS

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    1. Norton, Seth W, 1988. "An Empirical Look at Franchising as an Organizational Form," The Journal of Business, University of Chicago Press, vol. 61(2), pages 197-218, April.
    2. Rubin, Paul H, 1978. "The Theory of the Firm and the Structure of the Franchise Contract," Journal of Law and Economics, University of Chicago Press, vol. 21(1), pages 223-233, April.
    3. Seth W. Norton, 1988. "Franchising, brand name capital, and the entrepreneurial capacity problem," Strategic Management Journal, Wiley Blackwell, vol. 9(S1), pages 105-114, June.
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    Cited by:

    1. Kaufmann, Patrick J & Lafontaine, Francine, 1994. "Costs of Control: The," Journal of Law and Economics, University of Chicago Press, vol. 37(2), pages 417-453, October.

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