IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p189-200.html
   My bibliography  Save this article

Cinematic Influence: The Role of Film in Shaping Malaysians' Travel Intentions and Destination Choices

Author

Listed:
  • Mohamad Daim Darson
  • Fadhlur Rahim Azmi
  • Zamzuri Ahmad Nazari
  • Asy-Syakirin Anuar
  • Nur Nabilah Norzali
  • Akmal Adanan
  • Ahmad Khairuman Md Hasim

Abstract

Film tourism has emerged as a significant factor in enhancing tourist numbers by drawing visitors to locations depicted in movies and dramas. This study explores films' influence on Malaysians' perceptions and intentions to travel to these destinations. Utilizing the push and pull theory, the research examines how movies affect Malaysians' travel motivations and destination choices. Data were gathered through an online survey involving 267 Malaysian moviegoers, selected via convenience sampling. The findings indicate that several factors, including the reflection of personal values and interests in movies, significantly influence the intention to travel. Respondents expressed a stronger connection and likelihood to visit destinations featured in films that resonate with their interests. The study suggests that future research could employ different methodologies further to explore the impact of movies on tourist perceptions globally. Additionally, the findings underscore the potential for filmmakers, destination marketing organizations (DMOs), and local authorities to leverage films as powerful marketing tools to enhance tourist demand for real-life film locations.

Suggested Citation

  • Mohamad Daim Darson & Fadhlur Rahim Azmi & Zamzuri Ahmad Nazari & Asy-Syakirin Anuar & Nur Nabilah Norzali & Akmal Adanan & Ahmad Khairuman Md Hasim, 2024. "Cinematic Influence: The Role of Film in Shaping Malaysians' Travel Intentions and Destination Choices," Information Management and Business Review, AMH International, vol. 16(3), pages 189-200.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:189-200
    DOI: 10.22610/imbr.v16i3(I).3968
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3968/2544
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3968
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I).3968?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chang-Hua Yen & W. Glen Croy, 2016. "Film tourism: celebrity involvement, celebrity worship and destination image," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(10), pages 1027-1044, August.
    2. Tassiello, Vito & Tillotson, Jack S., 2020. "How subjective knowledge influences intention to travel," Annals of Tourism Research, Elsevier, vol. 80(C).
    3. Macey, William H. & Schneider, Benjamin, 2008. "The Meaning of Employee Engagement," Industrial and Organizational Psychology, Cambridge University Press, vol. 1(1), pages 3-30, March.
    4. Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
    5. Giulia Casu & Marco Giovanni Mariani & Rita Chiesa & Dina Guglielmi & Paola Gremigni, 2021. "The Role of Organizational Citizenship Behavior and Gender between Job Satisfaction and Task Performance," IJERPH, MDPI, vol. 18(18), pages 1-15, September.
    6. Shibani Belwalkar & Veena Vohra & Ashish Pandey, 2018. "The relationship between workplace spirituality, job satisfaction and organizational citizenship behaviors – an empirical study," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(2), pages 410-430, June.
    7. Shalini Srivastava & Deepti Pathak, 2020. "The Role of Moderators in Linking Job Crafting to Organizational Citizenship Behaviour: A Study on the Indian Hospitality Sector," Vision, , vol. 24(1), pages 101-112, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ramesh Krishnan & Geetha Muthusamy & Koe Wei Loon & Nurul Ezaili Alias & Noor Rafhati Romaiha & Kasturi Kanchymalay, 2023. "Examining the Work Engagement-Organizational Citizenship Behavior Link: The Moderating Role of Employee Personality," Information Management and Business Review, AMH International, vol. 15(4), pages 219-230.
    2. Mohammad Nurul Alam & Juman Iqbal & Hammad S. Alotaibi & Nhat Tan Nguyen & Norazuwa Mat & Ali Alsiehemy, 2023. "Does Workplace Spirituality Foster Employee Ambidexterity? Evidence from IT Employees," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    3. Jufrizen & Hazmanan Khair & Adek Trisma Dina & Molana Malik Pandia, 2024. "Factor Affecting Workplace Spirituality, Job Satisfaction, and Organizational Citizenship Behavior: Evidence from Indonesia," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 27-48.
    4. Rabiatul Adawiyah Ma'arof & Umi Kartini Rashid & Juzaimi Nasuredin & Rusnifaezah Musa, 2024. "Exploring The Connection of Spirituality at Work in Enhancing Nurses’ Job Performance: Insight from Malaysian Hospitals," Information Management and Business Review, AMH International, vol. 16(3), pages 888-898.
    5. Farndale, Elaine & Scullion, Hugh & Sparrow, Paul, 2010. "The role of the corporate HR function in global talent management," Journal of World Business, Elsevier, vol. 45(2), pages 161-168, April.
    6. Arjun Kumar Shrestha & Lalatendu Kesari Jena, 2021. "Interactive Effects of Workplace Spirituality and Psychological Capital on Employee Negativity," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(1), pages 59-77, February.
    7. Tilahun Kidane Diko & Shabnam Saxena, 2023. "Antecedents and outcome of employee engagement: Empirical study of Ethiopian public higher education institutions," SN Business & Economics, Springer, vol. 3(8), pages 1-30, August.
    8. Mohd Syaifuddin Mohd Alias & Zaharah Mohamed Rani & Hashim Fadzil Ariffin, 2024. "Tourism Destination Image: Towards a Better Performance on Malay Restaurant by Reflecting Competitive Advantage in Business Organization," Information Management and Business Review, AMH International, vol. 16(3), pages 16-22.
    9. Nasser Saad Alkahtani & M. M. Sulphey & Kevin Delany & Anass Hamad Elneel Adow, 2021. "A Conceptual Examination about the Correlates of Psychological Capital (PsyCap) among the Saudi Arabian Workforce," Social Sciences, MDPI, vol. 10(4), pages 1-16, March.
    10. Loan Thi-Hong Van & Le Dang Lang & Trong Liem-Phuoc Ngo & João Ferreira, 2024. "The impact of internal social responsibility on service employees' job satisfaction and organizational engagement," Service Business, Springer;Pan-Pacific Business Association, vol. 18(1), pages 101-131, March.
    11. Hatch, Mary Jo & Schultz, Majken, 2013. "The dynamics of corporate brand charisma: Routinization and activation at Carlsberg IT," Scandinavian Journal of Management, Elsevier, vol. 29(2), pages 147-162.
    12. Muhammad Junaid Ahsan & Muhammad Ishtiaq Ishaq & Ali Raza & Qurat‐ul‐ain Talpur, 2024. "Let leaders permit nature! Role of employee engagement, environmental values, and sustainable behavioral intentions," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 7905-7921, December.
    13. Nasser Saad Al Kahtani & Sulphey M. M., 2022. "A Study on How Psychological Capital, Social Capital, Workplace Wellbeing, and Employee Engagement Relate to Task Performance," SAGE Open, , vol. 12(2), pages 21582440221, May.
    14. Woocheol Kim & Gohar Feroz Khan & Jacob Wood & Muhammad Tariq Mahmood, 2016. "Employee Engagement for Sustainable Organizations: Keyword Analysis Using Social Network Analysis and Burst Detection Approach," Sustainability, MDPI, vol. 8(7), pages 1-11, July.
    15. Khalid Mehmood & Yaser Iftikhar & Aamir Suhail & Adil Zia, 2024. "How high-involvement work practices, public service motivation, and employees’ commitment influence employees' proactive work behavior: evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 23(1), pages 55-81, February.
    16. Mohammed Kamruzzaman & Sunan Islam, 2021. "Correlating the diversity awareness within the organizations of Bangladesh in the era of industry 4.0-Human resource perspective," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(09), pages 83-97, September.
    17. Francoise Contreras & Juan C. Espinosa & Gustavo A. Esguerra, 2020. "Could Personal Resources Influence Work Engagement and Burnout? A Study in a Group of Nursing Staff," SAGE Open, , vol. 10(1), pages 21582440199, January.
    18. Sajid Hussain Awan & Nazia Habib & Chaudhry Shoaib Akhtar & Shaheryar Naveed, 2020. "Effectiveness of Performance Management System for Employee Performance Through Engagement," SAGE Open, , vol. 10(4), pages 21582440209, October.
    19. Nadeem, Kashif & Wong, Sut I. & Za, Stefano & Venditti, Michelina, 2024. "Digital transformation and industry 4.0 employees: Empirical evidence from top digital nations," Technology in Society, Elsevier, vol. 76(C).
    20. Dharmendra MEHTA & Naveen K. MEHTA, 2013. "Employee Engagement: A Literature Review," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 208-215, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:189-200. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.