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Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam

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  • Mai Ngoc Khuong

    (School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam)

  • Nguyen Quoc Loc

    (School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam)

  • Nguyen Ngoc Duy Phuong

    (School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam)

  • Nguyen Nhu Ty

    (School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam)

Abstract

The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-ownedcompanies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management.

Suggested Citation

  • Mai Ngoc Khuong & Nguyen Quoc Loc & Nguyen Ngoc Duy Phuong & Nguyen Nhu Ty, 2023. "Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 299-328.
    • Handle: RePEc:rfe:zbefri:v:41:y:2023:i:1:p:299-328
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    References listed on IDEAS

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    Cited by:

    1. Tran Thi Van Trang & Mai Ngoc Khuong, 2023. "The role of risk factors, partner compatibility, organizational creativity and co-creation value on firm performance: evidence from SMEs in Vietnam," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(2), pages 449-475.

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    More about this item

    Keywords

    a strategist’s analytical reasoning perspective; a strategist’s generative reasoning perspective; innovation; competitive advantage;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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