An Examination of Case Studies in Management Research: A Paradigmatic Bridge

The paper maps the value of case study in management research. In particular, it deals with the paradigmatic aspects of case study as a research strategy. In order to analyse the convergence and divergence on different dimensions of the case study research, I focus on three well-known methodology experts, namely Robert Yin, Sharan Merriam and Robert Stake. I argue that case study is a comprehensive research strategy. It has the capacity to embrace paradigm plurality representing both inductive and deductive strategies. Because of its epistemological, ontological and methodological flexibility case study has become one of the established research approaches in management. There is no fixed set of methods for the case study research. This depends on the ontological presuppositions of the researchers. The significance of the ontology becomes apparent depending on the nature of the case and the types of the research questions. As case study research is reflexive, flexible and context-specific, it allows emerging contexts to shape methods. That is why it can act as a bridge across the research paradigms. I then look at the considerable influence that the case study approach has on the management research, i.e., the role for case study in the research process. Because of its overarching role, multi-paradigmatic approach can be adopted under case study research. Case study research is, in practice a varied methodology with paradigmatic pluralism covering an array of research methods and techniques and different levels of analysis.