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The impact of functional and social value on the price of goods

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  • Kevin Hoefman
  • Aaron Bramson
  • Koen Schoors
  • Jan Ryckebusch

Abstract

According to hedonic pricing theory (HPT) market forces operate on individual characteristics of a good, and the price of a product is the aggregate of the price across those characteristics. The relationship between price and characteristics remains poorly understood because characteristic qualities are hard to quantify, people have varying levels of information about characteristics, and people have heterogeneous preferences over characteristics. By analyzing data from a large, market-driven virtual world we are able to test HPT, while largely avoiding these pitfalls. We find that a linear model with functional characteristics predicts the prices poorly, but a log-linear model performs quite well. Adding social characteristics to this log-linear model improves the predictions substantially. This work strongly supports HPT and demonstrates a “rational” calculus including social value.

Suggested Citation

  • Kevin Hoefman & Aaron Bramson & Koen Schoors & Jan Ryckebusch, 2018. "The impact of functional and social value on the price of goods," PLOS ONE, Public Library of Science, vol. 13(11), pages 1-12, November.
    • Handle: RePEc:plo:pone00:0207075
    DOI: 10.1371/journal.pone.0207075
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    References listed on IDEAS

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    Cited by:

    1. Andres M Belaza & Jan Ryckebusch & Koen Schoors & Luis E C Rocha & Benjamin Vandermarliere, 2020. "On the connection between real-world circumstances and online player behaviour: The case of EVE Online," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-15, October.
    2. Vidal-Tomás, David, 2023. "The illusion of the metaverse and meta-economy," International Review of Financial Analysis, Elsevier, vol. 86(C).

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