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My bibliography Save this articleThe role of place image for business site selection: a research framework, propositions, and a case study
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DOI: 10.1057/s41254-019-00144-4
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- Heather Skinner, 2021. "Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, March.
- Ole Have Jørgensen & Martin Hannibal, 2023. "My city, my love: philanthropy and rebranding of a contested city image to improve sense of place and city pride," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 514-524, December.
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Keywords
Cities; Places; Place image; Place marketing; Structural equation modeling; Grounded theory;All these keywords.
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