IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v23y2024i1d10.1057_s41272-023-00439-5.html
   My bibliography  Save this article

The diffusion of dynamic pricing in the European parking industry

Author

Listed:
  • Mark Friesen

    (QUINTA Consulting)

  • Sascha Albers

    (University of Antwerp
    Antwerp Management School)

  • Jan Wajerski

    (QUINTA Consulting)

  • Julie Laeremans

    (University of Antwerp)

Abstract

Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion. Among European car park operators the lack of technical and cultural fit of DP is identified as one of the main reasons for the slow diffusion process. It appears that more time is needed for an acceleration of the diffusion process as data management improves and prevalence of increasing digital solutions in a rather analogue industry become more accepted. As parking customers will eventually become more susceptible to digital solutions, more market participants are likely to adopt DP as the driving pricing scheme.

Suggested Citation

  • Mark Friesen & Sascha Albers & Jan Wajerski & Julie Laeremans, 2024. "The diffusion of dynamic pricing in the European parking industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(1), pages 3-13, February.
    • Handle: RePEc:pal:jorapm:v:23:y:2024:i:1:d:10.1057_s41272-023-00439-5
    DOI: 10.1057/s41272-023-00439-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-023-00439-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-023-00439-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jost Daft & Sascha Albers & Sebastian Stabenow, 2021. "From product-oriented flight providers to customer-centric retailers: a dynamic offering framework and implementation guidelines for airlines," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(6), pages 615-625, December.
    2. Inci, Eren, 2015. "A review of the economics of parking," Economics of Transportation, Elsevier, vol. 4(1), pages 50-63.
    3. Alejandro Tirachini, 2020. "Ride-hailing, travel behaviour and sustainable mobility: an international review," Transportation, Springer, vol. 47(4), pages 2011-2047, August.
    4. Sowmya Karri & Meera M. Dhabu, 2022. "Multistage Game Model Based Dynamic Pricing for Car Parking Slot to Control Congestion," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
    5. Elihu Katz, 1999. "Theorizing Diffusion: Tarde and Sorokin Revisited," The ANNALS of the American Academy of Political and Social Science, , vol. 566(1), pages 144-155, November.
    6. Mark Friesen & Giuliano Mingardo, 2020. "Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector," Sustainability, MDPI, vol. 12(7), pages 1-11, March.
    7. Rosenblum, Jeffrey & Hudson, Anne W. & Ben-Joseph, Eran, 2020. "Parking futures: An international review of trends and speculation," Land Use Policy, Elsevier, vol. 91(C).
    8. Wadud, Zia, 2020. "An examination of the effects of ride-hailing services on airport parking demand," Journal of Air Transport Management, Elsevier, vol. 84(C).
    9. Gregory Pierce & Donald Shoup, 2013. "Getting the Prices Right," Journal of the American Planning Association, Taylor & Francis Journals, vol. 79(1), pages 67-81, January.
    10. Ødegaard, Fredrik & Wilson, John G., 2016. "Dynamic pricing of primary products and ancillary services," European Journal of Operational Research, Elsevier, vol. 251(2), pages 586-599.
    11. Martha A. Roper & Konstantinos Triantis & G. Don Taylor & Dusan Teodorović, 2018. "Revenue management in the parking industry: a multiple garage intelligent reservation model," Transportation Planning and Technology, Taylor & Francis Journals, vol. 41(3), pages 286-300, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zipeng Zhang & Ning Zhang, 2021. "Early Bird Scheme for Parking Management: How Does Parking Play a Role in the Morning Commute Problem," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    2. Albalate, Daniel & Gragera, Albert, 2017. "The determinants of garage prices and their interaction with curbside regulation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 101(C), pages 86-97.
    3. Hajime Seya & Kay W. Axhausen & Makoto Chikaraishi, 2020. "Spatial unconditional quantile regression: application to Japanese parking price data," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 65(2), pages 351-402, October.
    4. Lehner, Stephan & Peer, Stefanie, 2019. "The price elasticity of parking: A meta-analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 177-191.
    5. Kevin K. Wang & Michael D. Wittman & Thomas Fiig, 2023. "Dynamic offer creation for airline ancillaries using a Markov chain choice model," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(2), pages 103-121, April.
    6. Geva, Sharon & Fulman, Nir & Ben-Elia, Eran, 2022. "Getting the prices right: Drivers' cruising choices in a serious parking game," Transportation Research Part A: Policy and Practice, Elsevier, vol. 165(C), pages 54-75.
    7. Krishnamurthy, Chandra Kiran B. & Ngo, Nicole S., 2020. "The effects of smart-parking on transit and traffic: Evidence from SFpark," Journal of Environmental Economics and Management, Elsevier, vol. 99(C).
    8. Franco, Sofia F., 2017. "Downtown parking supply, work-trip mode choice and urban spatial structure," Transportation Research Part B: Methodological, Elsevier, vol. 101(C), pages 107-122.
    9. Hamid Reza Eftekhari & Mehdi Ghatee, 2017. "The lower bound for dynamic parking prices to decrease congestion through CBD," Operational Research, Springer, vol. 17(3), pages 761-787, October.
    10. Fabusuyi, Tayo & Hampshire, Robert C., 2018. "Rethinking performance based parking pricing: A case study of SFpark," Transportation Research Part A: Policy and Practice, Elsevier, vol. 115(C), pages 90-101.
    11. Gragera, Albert & Albalate, Daniel, 2016. "The impact of curbside parking regulation on garage demand," Transport Policy, Elsevier, vol. 47(C), pages 160-168.
    12. McAslan, Devon & Sprei, Frances, 2023. "Minimum parking requirements and car ownership: An analysis of Swedish municipalities," Transport Policy, Elsevier, vol. 135(C), pages 45-58.
    13. Gössling, Stefan & Humpe, Andreas & Hologa, Rafael & Riach, Nils & Freytag, Tim, 2022. "Parking violations as an economic gamble for public space," Transport Policy, Elsevier, vol. 116(C), pages 248-257.
    14. Khordagui, Nagwa, 2019. "Parking prices and the decision to drive to work: Evidence from California," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 479-495.
    15. Brudner, Amir, 2023. "On the management of residential on-street parking: Policies and repercussions," Transport Policy, Elsevier, vol. 138(C), pages 94-107.
    16. Ghotge, Rishabh & van Wijk, Ad & Lukszo, Zofia, 2021. "Off-grid solar charging of electric vehicles at long-term parking locations," Energy, Elsevier, vol. 227(C).
    17. Wang, Rui & Yuan, Quan, 2013. "Parking practices and policies under rapid motorization: The case of China," Transport Policy, Elsevier, vol. 30(C), pages 109-116.
    18. Tscharaktschiew, Stefan & Reimann, Felix, 2021. "On employer-paid parking and parking (cash-out) policy: A formal synthesis of different perspectives," Transport Policy, Elsevier, vol. 110(C), pages 499-516.
    19. Wadud, Zia, 2020. "The effects of e-ridehailing on motorcycle ownership in an emerging-country megacity," Transportation Research Part A: Policy and Practice, Elsevier, vol. 137(C), pages 301-312.
    20. Ling-Ling Xiao & Tian-Liang Liu & Hai-Jun Huang, 2021. "Tradable permit schemes for managing morning commute with carpool under parking space constraint," Transportation, Springer, vol. 48(4), pages 1563-1586, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:23:y:2024:i:1:d:10.1057_s41272-023-00439-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.