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Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector

Author

Listed:
  • Mark Friesen

    (QUINTA Consulting, D-60323 Frankfurt, Germany)

  • Giuliano Mingardo

    (Erasmus Centre for Urban, Port and Transport Economics, Erasmus University Rotterdam, 3062PA Rotterdam, The Netherlands)

Abstract

Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. The main objective of this conceptual paper is to set an agenda for introducing DP in the private parking sector at a larger scale. After a short review of the existing academic and gray literature, we describe the requirements and instruments that parking companies need to make use of RM. Next, we shortly report on the major existing and/or planned DP parking schemes in Europe. We continue by providing a comprehensive reality check discussing the major challenges the sector faces to apply DP. We conclude by suggesting a road map for private parking operators to successfully implement RM and DP. Finally, we give some indications for future research.

Suggested Citation

  • Mark Friesen & Giuliano Mingardo, 2020. "Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector," Sustainability, MDPI, vol. 12(7), pages 1-11, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2732-:d:339412
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    References listed on IDEAS

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    Cited by:

    1. Mark Friesen & Sascha Albers & Jan Wajerski & Julie Laeremans, 2024. "The diffusion of dynamic pricing in the European parking industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(1), pages 3-13, February.
    2. Semeneh Hunachew Bayih & Surafel Luleseged Tilahun, 2024. "Dynamic vehicle parking pricing. A review," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 34(1), pages 35-59.
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    5. Katarzyna Turoń, 2022. "Selection of Car Models with a Classic and Alternative Drive to the Car-Sharing Services from the System’s Rare Users Perspective," Energies, MDPI, vol. 15(19), pages 1-15, September.

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