A novel architecture to monetize digital offerings
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DOI: 10.1057/s41272-018-0143-3
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- Reisman, Richard & Payne, Adrian & Frow, Pennie, 2019. "Pricing in consumer digital markets: A dynamic framework," Australasian marketing journal, Elsevier, vol. 27(3), pages 139-148.
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Keywords
Pricing; Electronic commerce; Revenue models; Digital goods; Price discrimination;All these keywords.
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