Engagement, participation, and relationship quality in the context of co-creation in brand communities
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DOI: 10.1057/s41270-021-00136-5
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Cited by:
- David Gligor & Siddik Bozkurt & Emma Welch, 2023. "Building theoretical sand castles: the case of customer brand engagement," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 297-316, September.
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Keywords
Brand community; Co-creation; Participation; Partial least squares (PLS) modeling; Relationship quality; Brand community engagement;All these keywords.
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