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Skills Required of Managers in Livestock Production: Evidence from Focus Group Research


  • Vera Bitsch
  • Nicole J. Olynk


Identification of skill sets required of managers and supervisors in livestock production is necessary to guide selection, training, task assignment, and promotion. Management roles in livestock production differ from those in other industries, given the unique work environment and task attributes of production agriculture. Based on focus group discussions with pork operation managers, iterative code development resulted in five management skill sets: Change Agent, Counselor, Model Employee, Motivator, and Housekeeper. These skill sets were compared with a data set of dairy operation managers and with research in other industries based on the Competing Values Framework for managerial leadership. Copyright 2007, Oxford University Press.

Suggested Citation

  • Vera Bitsch & Nicole J. Olynk, 2007. "Skills Required of Managers in Livestock Production: Evidence from Focus Group Research," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 749-764.
  • Handle: RePEc:oup:revage:v:29:y:2007:i:4:p:749-764

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    References listed on IDEAS

    1. Bitsch, Vera & Hogberg, Michael, 2005. "Exploring Horticultural Employees' Attitudes Toward Their Jobs: A Qualitative Analysis Based on Herzberg's Theory of Job Satisfaction," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(03), pages 659-671, December.
    2. Bitsch, Vera & Harsh, Stephen B., 2004. "Labor Risk Attributes in the Green Industry: Business Owners' and Managers' Perspectives," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(03), December.
    3. Robert E. Quinn & John Rohrbaugh, 1983. "A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis," Management Science, INFORMS, vol. 29(3), pages 363-377, March.
    4. Bitsch, Vera & Kassa, Getachew Abate & Harsh, Stephen B. & Mugera, Amin W., 2006. "Human Resource Management Risks: Sources and Control Strategies Based on Dairy Farmer Focus Groups," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(01), April.
    5. Hurley, Terrance M. & Kliebenstein, James & Orazem, Peter & Miller, Dale, 2005. "Nationwide Survey of Employees and Producers: A 15-Year Summary," Staff General Research Papers Archive 12440, Iowa State University, Department of Economics.
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    1. Cetkovic, Jasmina & Despotovic, Aleksandra & Cimbaljevic, Miroslav, 2012. "Analyses Of Organization And Milk Production Economics On Farms In Montenegro," Economics of Agriculture, Institute of Agricultural Economics, vol. 59(1).

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