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Shared Value Projects Attractiveness for Corporations in Industrial Comparison

Author

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  • Zuzana Kreckova

    (University of Economics, Prague, Czech Republic)

Abstract

Companies are held accountable for their relations and impact on the environment where they operate, both environmental and social. Previously mostly accepted CSR and corporate philanthropy projects were recently criticized for their fragmented and often low focus. Their criticism intensified even more during the recent economic crisis. The newly introduced approach, Corporate Shared Value (CSV), promises to satisfy both the shareholder and stakeholder interests. This article analyses the attractiveness of CSV approach for adoption by corporations, specifically CSV implemented projects are analyzed along their focus on social issues solved and their comparison across industries. Shared Value projects preferences by industry shows that many projects are capitalizing on the companies’ strengths, by analyzing, designing and implementing projects in the social issue areas where the company core expertise can be deployed. However, other projects are implemented in areas unrelated to the core business of companies.

Suggested Citation

  • Zuzana Kreckova, 2016. "Shared Value Projects Attractiveness for Corporations in Industrial Comparison," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 331-340, September.
    • Handle: RePEc:nwe:eajour:y:2016:i:3:p:331-340
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    References listed on IDEAS

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    More about this item

    Keywords

    corporate social responsibility; stakeholders; shared value; shareholders; social issues; industry;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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