IDEAS home Printed from
   My bibliography  Save this article

Consumer Behaviour Research: Jacquard Weaving in the Social Sciences


  • Cristina GALALAE

    () (Bucharest Academy of Economic Studies)

  • Alexandru VOICU

    () (Bucharest Academy of Economic Studies)


In the context of globalization, neither the study of consumption, nor the study of consumer buying behaviour, can be explained as the mere interaction between a limited number of personal and impersonal (or external factors), but as an utterly complex and undoubtedly progressive process. Moreover, what today is often referred to as consumer behaviour research, represents the result of interweaving various and prolonged efforts coming from a wide spanning array of heterogeneous disciplines. Analysing consumers and their purchase decisions/ consumption patterns/ post-consumption attitudes etc. only from an economic or psychological perspective will lead to an over-constrained problem, for which the solution will be at the same time academically unsound, and practically infeasible. Sallying forth on the wings of this realisation, the present essay sheds some light on the significance of consumer behaviour research from a historical and multidisciplinary perspective, arguing against the isolation of the field within the narrow confines of a single discipline. The main objectives underpinning this work are the following: (1) to provide a straightforward conceptualization for consumer behaviour as a research domain; (2) to provide an extensive review of the main paradigms in the study of consumer behaviour; (3) to underline the importance of multidisciplinary approaches for a correct understanding of consumer behaviour. Even though this research represents a theoretical inquiry of previous literature, exhaustiveness is not one of its goals. Moreover, whilst they present evidence coming from previous works, the authors do not shy away from stating their own beliefs and ideas, thus imbuing the present work with an unmistakable subjective perspective.

Suggested Citation

  • Cristina GALALAE & Alexandru VOICU, 2013. "Consumer Behaviour Research: Jacquard Weaving in the Social Sciences," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 1(2), pages 277-292, August.
  • Handle: RePEc:nup:jrmdke:v:1:y:2013:i:2:p:277-292

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Joseph Persky, 1995. "The Ethology of Homo Economicus," Journal of Economic Perspectives, American Economic Association, vol. 9(2), pages 221-231, Spring.
    2. Allen, Chris T & Madden, Thomas J, 1985. " A Closer Look at Classical Conditioning," Journal of Consumer Research, Oxford University Press, vol. 12(3), pages 301-315, December.
    3. Wagner, Alfred, 1891. "Marshall's Principles of Economics," History of Economic Thought Articles, McMaster University Archive for the History of Economic Thought, vol. 5, pages 319-338.
    4. Cote, Joseph A & Leong, Siew Meng & Cote, Jane, 1991. " Assessing the Influence of Journal of Consumer Research: A Citation Analysis," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 402-410, December.
    5. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    6. Nicosia, Francesco M & Mayer, Robert N, 1976. " Toward a Sociology of Consumption," Journal of Consumer Research, Oxford University Press, vol. 3(2), pages 65-75, Se.
    7. Solomon, Michael R, 1983. " The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective," Journal of Consumer Research, Oxford University Press, vol. 10(3), pages 319-329, December.
    8. Stuart, Elnora W & Shimp, Terence A & Engle, Randall W, 1987. " Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 334-349, December.
    9. Calder, Bobby J & Tybout, Alice M, 1987. " What Consumer Research Is . . ," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 136-140, June.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:1:y:2013:i:2:p:277-292. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian-Mihai VIDU). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.