A critical review of classical conditioning effects on consumer behavior
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DOI: 10.1016/j.ausmj.2012.07.002
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References listed on IDEAS
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- Dimitrie Stoica & Cezar Ionut Bichescu & Maricica Stoica, 2024. "Behavioral Models that Influence Consumers Purchase Decisions," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 71-76.
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Keywords
Classical conditioning; Pavlovian conditioning; Literature review;All these keywords.
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