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The effects of advertisement picture likeability on information search and brand choice

Author

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  • Carl Obermiller

    ()

  • Alan Sawyer

    ()

Abstract

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Suggested Citation

  • Carl Obermiller & Alan Sawyer, 2011. "The effects of advertisement picture likeability on information search and brand choice," Marketing Letters, Springer, vol. 22(2), pages 101-113, June.
  • Handle: RePEc:kap:mktlet:v:22:y:2011:i:2:p:101-113
    DOI: 10.1007/s11002-010-9118-x
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    References listed on IDEAS

    as
    1. Miniard, Paul W, et al, 1991. " Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 92-107, June.
    2. Sawyer, Alan G, 1975. " Demand Artifacts in Laboratory Experiments in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 1(4), pages 20-30, March.
    3. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. " A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 273-283, December.
    4. Miniard, Paul W & Sirdeshmukh, Deepak & Innis, Daniel E, 1992. " Peripheral Persuasion and Brand Choice," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 226-239, September.
    5. Biehal, Gabriel & Chakravarti, Dipankar, 1986. " Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives," Journal of Consumer Research, Oxford University Press, vol. 12(4), pages 382-405, March.
    6. Adaval, Rashmi, 2001. " Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information," Journal of Consumer Research, Oxford University Press, vol. 28(1), pages 1-17, June.
    7. Janiszewski, Chris & Warlop, Luk, 1993. " The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 171-189, September.
    8. Simonson, Itamar & Huber, Joel & Payne, John, 1988. " The Relationship between Prior Brand Knowledge and Information Acquisition Order," Journal of Consumer Research, Oxford University Press, vol. 14(4), pages 566-578, March.
    9. Stuart, Elnora W & Shimp, Terence A & Engle, Randall W, 1987. " Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 334-349, December.
    10. Keller, Kevin Lane, 1987. " Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 316-333, December.
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