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Peripheral Persuasion and Brand Choice

Author

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  • Miniard, Paul W
  • Sirdeshmukh, Deepak
  • Innis, Daniel E

Abstract

Although the impact of peripheral advertising cues on postcommunication attitudes has received considerable attention in the research literature, less consideration has been given to whether such persuasion affects behavior. This research examines the potential for peripheral persuasion to influence brand choice as a function of the degree of differentiation among choice alternatives. The results from three experiments show that peripheral advertising cues can affect brand choice but that the extent of this influence depends on the particular brand-relevant information available at the time of choice. These findings substantiate the usefulness of peripheral persuasion tactics for modifying consumer choice. Copyright 1992 by the University of Chicago.

Suggested Citation

  • Miniard, Paul W & Sirdeshmukh, Deepak & Innis, Daniel E, 1992. "Peripheral Persuasion and Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 226-239, September.
    • Handle: RePEc:oup:jconrs:v:19:y:1992:i:2:p:226-39
    DOI: 10.1086/209298
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    Cited by:

    1. Jifeng Luo & Ying Rong & Huan Zheng, 2020. "Impacts of logistics information on sales: Evidence from Alibaba," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 646-669, December.
    2. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Center for Agricultural and Rural Development (CARD) Publications 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    3. Béatrice Parguel & Florence Benoît-Moreau, 2013. "The power of 'executional greenwashing'. Evidence from the automotive sector," Post-Print halshs-00948933, HAL.
    4. Dotson, Michael J. & Hyatt, Eva M., 2000. "Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model," Journal of Business Research, Elsevier, vol. 48(1), pages 63-68, April.
    5. Peter, Raja & Ramaseshan, B & Nayar, C.V, 2002. "Conceptual model for marketing solar based technology to developing countries," Renewable Energy, Elsevier, vol. 25(4), pages 511-524.
    6. Savannah Wei Shi & Hai Che & Lang Jin, 2021. "Strategic Product Displays Across Different Assortment Levels," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(3), pages 84-101, September.
    7. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.
    8. Scholten, Marc, 1996. "Lost and found: The information-processing model of advertising effectiveness," Journal of Business Research, Elsevier, vol. 37(2), pages 97-104, October.
    9. Carl Obermiller & Alan Sawyer, 2011. "The effects of advertisement picture likeability on information search and brand choice," Marketing Letters, Springer, vol. 22(2), pages 101-113, June.
    10. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.

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