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Classical Conditioning of Preferences for Stimuli

Author

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  • Bierley, Calvin
  • McSweeney, Frances K
  • Vannieuwkerk, Renee

Abstract

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Suggested Citation

  • Bierley, Calvin & McSweeney, Frances K & Vannieuwkerk, Renee, 1985. "Classical Conditioning of Preferences for Stimuli," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 316-323, December.
    • Handle: RePEc:oup:jconrs:v:12:y:1985:i:3:p:316-23
    DOI: 10.1086/208518
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    Cited by:

    1. Pornpitakpan, Chanthika, 2012. "A critical review of classical conditioning effects on consumer behavior," Australasian marketing journal, Elsevier, vol. 20(4), pages 282-296.
    2. Sweldens, S. & van Osselaer, S.M.J. & Janiszewski, C., 2008. "Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value," ERIM Report Series Research in Management ERS-2008-062-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Debra Riley & Mark Anderson, 2015. "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
    4. Amy K Rajala & Donald A Hantula, 2000. "Towards a behavioral ecology of consumption: delay-reduction effects on foraging in a simulated Internet mall," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(3-4), pages 145-158.
    5. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.
    6. DiClemente, Diane F. & Hantula, Donald A., 2003. "Applied behavioral economics and consumer choice," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 589-602, October.
    7. Smeets, Paul M. & Barnes-Holmes, Dermot, 2003. "Children's emergent preferences for soft drinks: Stimulus-equivalence and transfer," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 603-618, October.

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