Leveraging Online Search Data as a Source of Marketing Insights
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DOI: 10.1561/1700000070
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References listed on IDEAS
- Stephens-Davidowitz, Seth, 2014. "The cost of racial animus on a black candidate: Evidence using Google search data," Journal of Public Economics, Elsevier, vol. 118(C), pages 26-40.
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Keywords
Online search; marketing insights; marketing research; big data;All these keywords.
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