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Measuring Entrepreneurial Readiness among Youth in Pakistan through Theory of Planned Behavior (TPB) Based Approach


  • Salman Zulfiqar
  • Fahad Asmi
  • Khurram Ejaz Chandia
  • Binesh Sarwar
  • Saira Aziz


Purpose; The purpose of this paper is to measure entrepreneurial readiness among youth in Pakistan, through TPB based approach. Design/Methodology/Approach; The data were collected from people who work in different fields like banking sector and education sector of Pakistan. In total 380 questionnaires were circulated among people through the online survey. The IBM Statistics SPSS 23.0 was used to perform statistical analysis. Findings; The research finds that entrepreneurial attitude, social norms and perceived behavioral control have significant positive effect on entrepreneurial readiness among youngsters. Moreover, research shows that entrepreneurial knowledge has significant positive impact on entrepreneurial attitude, social norm and perceived social norm Research Limitations; Research population is the main limitation in this research, small sample size was selected and results were compiled on the basis of this sample size. Originality/value; In these existing economic crises of Pakistan, ¡°Developing Entrepreneurs¡± is one of the important ways to boost financial growth. Youngsters always play an important role in the development of economy and have potential to become future entrepreneurs. Research to check readiness among youngsters to become entrepreneurs in Pakistan is limited. This research has added value in both theory and practice by identifying the factors that can develop students¡¯ intentions to become entrepreneurs.

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  • Salman Zulfiqar & Fahad Asmi & Khurram Ejaz Chandia & Binesh Sarwar & Saira Aziz, 2017. "Measuring Entrepreneurial Readiness among Youth in Pakistan through Theory of Planned Behavior (TPB) Based Approach," Business and Economic Research, Macrothink Institute, vol. 7(1), pages 149-167, June.
  • Handle: RePEc:mth:ber888:v:7:y:2017:i:1:p:149-167

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    References listed on IDEAS

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    Cited by:

    1. repec:thr:techub:10011:y:2020:i:1:p:339-354 is not listed on IDEAS
    2. Ying-Kai Liao & Vu Huu Anh Nguyen & Andrea Caputo, 2022. "Unveiling the role of entrepreneurial knowledge and cognition as antecedents of entrepreneurial intention: a meta-analytic study," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1623-1652, December.
    3. Pardiman Pardiman & M. Khoirul ABS, 2020. "Entrepreneurial Readiness: What Are The Roles Of Entrepreneurial Education, Environment And Student's Mindset?," Technium Social Sciences Journal, Technium Science, vol. 11(1), pages 339-354, September.

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    More about this item


    Entrepreneurial Readiness; Perceived Behavioral Control; Entrepreneurial Attitude; Social Norms; Entrepreneurial attitude; Theory of Planned Behavior;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General


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