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Árleszállítások és a kiskereskedelmi árak változása a tejtermékek piacán
[Sales and retail price patterns on the market for milk products]

Author

Listed:
  • Fertő, Imre
  • Bakucs, Lajos Zoltán

Abstract

A cikkben a Magyarországon működő kiskereskedelmi láncok árképzési gyakorlatát vizsgáljuk a tejtermékek példáján. Eredményeink szerint a termékek többségének van "normál" ára, amelytől többnyire felfelé térnek el. Az árak eloszlásában jelentős különbségeket találtunk az egyes termékek között. A leértékelések aránya elég alacsony a termékek többsége esetében, és kicsi a szerepük az árak ingadozásában. Az eredmények inkább azt valószínűsítik, hogy nincs szignifikáns különbség a romlandó és a tartós termékek áreloszlása között. Noha az árleszállítások létező modelljeinek következtetései összhangban vannak a kiskereskedelmi árak eloszlásának néhány jellemzőivel, azonban egyik modell sem képes megmagyarázni a magyar tejtermékek esetében a kiskereskedelmi árképzés összes fontos tényezőjét. Journal of Economic Literature (JEL) kód: L13.

Suggested Citation

  • Fertő, Imre & Bakucs, Lajos Zoltán, 2009. "Árleszállítások és a kiskereskedelmi árak változása a tejtermékek piacán [Sales and retail price patterns on the market for milk products]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 634-647.
    • Handle: RePEc:ksa:szemle:1109
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    References listed on IDEAS

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    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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