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Issue convergence or issue divergence in a political campaign?

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  • Pablo Amorós
  • M. Puy

Abstract

In this article, a two-party contest where candidates allocate their campaign resources strategically between two salient issues is studied. The analysis aims to determine the circumstances under which there is issue convergence (both parties emphasizing the same issue) or issue divergence (different parties emphasizing different issues) during a political campaign. For this purpose, the concepts of a party’s absolute and comparative advantage are used. A party has an absolute advantage on an issue if a majority of voters prefer its position on this issue to that of its opponent. A party has a comparative advantage on an issue if the percentage of votes that it would obtain if voters cared only about that issue is larger than those that it would obtain if voters cared only about the other issue. It is shown here that issue convergence can occur only if one of the parties has an absolute advantage on both issues, but its comparative advantage is not too large. Otherwise, there will be issue divergence in the political campaign. Copyright Springer Science+Business Media, LLC 2013

Suggested Citation

  • Pablo Amorós & M. Puy, 2013. "Issue convergence or issue divergence in a political campaign?," Public Choice, Springer, vol. 155(3), pages 355-371, June.
    • Handle: RePEc:kap:pubcho:v:155:y:2013:i:3:p:355-371
    DOI: 10.1007/s11127-011-9865-0
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    3. Denter, Philipp, 2020. "Campaign contests," European Economic Review, Elsevier, vol. 127(C).
    4. Mandel, Antoine & Venel, Xavier, 2020. "Dynamic competition over social networks," European Journal of Operational Research, Elsevier, vol. 280(2), pages 597-608.
    5. Denter, Philipp, 2013. "A theory of communication in political campaigns," Economics Working Paper Series 1302, University of St. Gallen, School of Economics and Political Science.
    6. Osório, António (António Miguel), 2018. "Conflict and Competition over Multi-Issues," Working Papers 2072/306550, Universitat Rovira i Virgili, Department of Economics.
    7. Zhang, Qiaoxi, 2020. "Vagueness in multidimensional proposals," Games and Economic Behavior, Elsevier, vol. 121(C), pages 307-328.
    8. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Post-Print halshs-01524453, HAL.
    9. Yohei Yamaguchi & Ken Yahagi, 2024. "Law enforcement and political misinformation," Journal of Theoretical Politics, , vol. 36(1), pages 3-36, January.
    10. Sturm, Silke, 2019. "Political Competition: How to Measure Party Strategy in Direct Voter Communication using Social Media Data?," Hamburg Discussion Papers in International Economics 1, University of Hamburg, Department of Economics.
    11. Georgy Egorov, 2015. "Single-Issue Campaigns and Multidimensional Politics," NBER Working Papers 21265, National Bureau of Economic Research, Inc.
    12. Balart, Pau & Casas, Agustin & Troumpounis, Orestis, 2022. "Technological change, campaign spending and polarization," Journal of Public Economics, Elsevier, vol. 211(C).
    13. Osório António, 2018. "Conflict and Competition over Multi-Issues," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 18(2), pages 1-17, July.
    14. Stephen Ansolabehere & M. Socorro Puy, 2015. "Issue-salience, Issue-divisiveness and Voting Decisions," Working Papers 2015-01, Universidad de Málaga, Department of Economic Theory, Málaga Economic Theory Research Center.
    15. Chitralekha Basu & Matthew Knowles, 2021. "The Revelation Incentive for Issue Engagement in Campaigns," ECONtribute Discussion Papers Series 132, University of Bonn and University of Cologne, Germany.
    16. Yamaguchi, Yohei, 2022. "Issue selection, media competition, and polarization of salience," Games and Economic Behavior, Elsevier, vol. 136(C), pages 197-225.

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    More about this item

    Keywords

    Election campaigns; Issue salience; Issue convergence; Persuasion; D72; C70;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General

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