Construal-level mind-sets and the perceived validity of marketing claims
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References listed on IDEAS
- Hawkins, Scott A & Hoch, Stephen J, 1992. " Low-Involvement Learning: Memory without Evaluation," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 212-225, September.
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- repec:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9409-y is not listed on IDEAS
- Gian Luca Marzocchi & Gabriele Pizzi & Daniele Scarpi, 2016. "When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice," Marketing Letters, Springer, vol. 27(3), pages 487-498, September.
- Kevin M. Kniffin & Mitsuru Shimizu, 2016. "Sounds that make you smile and share: a phonetic key to prosociality and engagement," Marketing Letters, Springer, vol. 27(2), pages 273-283, June.
- Felix Septianto & Loren Pratiwi, 2016. "The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements," Marketing Letters, Springer, vol. 27(1), pages 171-181, March.
- Alexander Davidson & Michel Laroche, 2016. "Connecting the dots: how personal need for structure produces false consumer pattern perceptions," Marketing Letters, Springer, vol. 27(2), pages 337-350, June.
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KeywordsConstrual-level theory; Mind-sets; Truth ratings;
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