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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products


  • Aimee Drolet


  • Patti Williams
  • Loraine Lau-Gesk


No abstract is available for this item.

Suggested Citation

  • Aimee Drolet & Patti Williams & Loraine Lau-Gesk, 2007. "Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products," Marketing Letters, Springer, vol. 18(4), pages 211-221, December.
  • Handle: RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221 DOI: 10.1007/s11002-007-9016-z

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    References listed on IDEAS

    1. Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. " Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 91-107, September.
    2. Yoon, Carolyn, 1997. " Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 329-342, December.
    3. Gabriel K. Rousseau & Wendy A. Rogers, 2002. "Effects of Processing Style and Age on Schema Acquisition," Journals of Gerontology: Series B, Gerontological Society of America, vol. 57(1), pages 11-18.
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    Cited by:

    1. repec:eee:touman:v:50:y:2015:i:c:p:194-203 is not listed on IDEAS
    2. Inés López López & Salvador Ruiz de Maya, 2012. "When hedonic products help regulate my mood," Marketing Letters, Springer, vol. 23(3), pages 701-717, September.
    3. Shen, George Chung-Chi, 2015. "Users' adoption of mobile applications: Product type and message framing's moderating effect," Journal of Business Research, Elsevier, vol. 68(11), pages 2317-2321.
    4. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer;Vienna University of Economics and Business, vol. 66(4), pages 267-297, December.
    5. repec:eee:touman:v:50:y:2015:i:c:p:31-40 is not listed on IDEAS
    6. repec:eee:touman:v:60:y:2017:i:c:p:233-243 is not listed on IDEAS
    7. Dens, Nathalie & De Pelsmacker, Patrick, 2010. "Attitudes toward the extension and parent brand in response to extension advertising," Journal of Business Research, Elsevier, vol. 63(11), pages 1237-1244, November.
    8. Nathalie Dens & Patrick Pelsmacker, 2010. "Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation," Marketing Letters, Springer, vol. 21(2), pages 175-189, June.

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    Aging; Advertising;


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