Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
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Volume (Year): 18 (2007)
Issue (Month): 4 (December)
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References listed on IDEAS
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- Gabriel K. Rousseau & Wendy A. Rogers, 2002. "Effects of Processing Style and Age on Schema Acquisition," Journals of Gerontology: Series B, Gerontological Society of America, vol. 57(1), pages 11-18.
- Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. " Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 91-107, September.
- Yoon, Carolyn, 1997. " Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 329-342, December.
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