Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
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References listed on IDEAS
- Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. " Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 91-107, September.
- Yoon, Carolyn, 1997. " Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 329-342, December.
- Gabriel K. Rousseau & Wendy A. Rogers, 2002. "Effects of Processing Style and Age on Schema Acquisition," Journals of Gerontology: Series B, Gerontological Society of America, vol. 57(1), pages 11-18.
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- repec:eee:touman:v:50:y:2015:i:c:p:194-203 is not listed on IDEAS
- Inés López López & Salvador Ruiz de Maya, 2012. "When hedonic products help regulate my mood," Marketing Letters, Springer, vol. 23(3), pages 701-717, September.
- Shen, George Chung-Chi, 2015. "Users' adoption of mobile applications: Product type and message framing's moderating effect," Journal of Business Research, Elsevier, vol. 68(11), pages 2317-2321.
- Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer;Vienna University of Economics and Business, vol. 66(4), pages 267-297, December.
- repec:eee:touman:v:50:y:2015:i:c:p:31-40 is not listed on IDEAS
- repec:eee:touman:v:60:y:2017:i:c:p:233-243 is not listed on IDEAS
- Dens, Nathalie & De Pelsmacker, Patrick, 2010. "Attitudes toward the extension and parent brand in response to extension advertising," Journal of Business Research, Elsevier, vol. 63(11), pages 1237-1244, November.
- Nathalie Dens & Patrick Pelsmacker, 2010. "Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation," Marketing Letters, Springer, vol. 21(2), pages 175-189, June.
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