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Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success

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  • Morris Holbrook
  • Michela Addis

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  • Morris Holbrook & Michela Addis, 2008. "Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(2), pages 87-107, June.
    • Handle: RePEc:kap:jculte:v:32:y:2008:i:2:p:87-107
    DOI: 10.1007/s10824-007-9059-2
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    References listed on IDEAS

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    1. Anita Elberse & Jehoshua Eliashberg, 2003. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures," Marketing Science, INFORMS, vol. 22(3), pages 329-354.
    2. Steven Albert, 1999. "Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 325-329, November.
    3. Jehoshua Eliashberg & Sam K. Hui & Z. John Zhang, 2007. "From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts," Management Science, INFORMS, vol. 53(6), pages 881-893, June.
    4. Darlene Chisholm, 2004. "Two-Part Share Contracts, Risk, and the Life Cycle of Stars: Some Empirical Results from Motion Picture Contracts," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(1), pages 37-56, February.
    5. McCalman, Phillip, 2005. "International diffusion and intellectual property rights: An empirical analysis," Journal of International Economics, Elsevier, vol. 67(2), pages 353-372, December.
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    7. Victor Ginsburgh, 2003. "Awards, Success and Aesthetic Quality in the Arts," Journal of Economic Perspectives, American Economic Association, vol. 17(2), pages 99-111, Spring.
    8. De Vany, Arthur S. & Walls, W. David, 2004. "Motion picture profit, the stable Paretian hypothesis, and the curse of the superstar," Journal of Economic Dynamics and Control, Elsevier, vol. 28(6), pages 1035-1057, March.
    9. Eva Deuchert & Kossi Adjamah & Florian Pauly, 2005. "For Oscar Glory Or Oscar Money?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(3), pages 159-176, August.
    10. Morris Holbrook, 2005. "The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?," Marketing Letters, Springer, vol. 16(2), pages 75-86, April.
    11. Nelson, Randy A, et al, 2001. "What's an Oscar Worth?," Economic Inquiry, Western Economic Association International, vol. 39(1), pages 1-16, January.
    12. John Sedgwick & Michael Pokorny, 1999. "Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 319-323, November.
    13. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
    14. Morris B. Holbrook & Michela Addis, 2007. "Taste versus the Market: An Extension of Research on the Consumption of Popular Culture," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 415-424, May.
    15. Christian Jansen, 2005. "The Performance of German Motion Pictures, Profits and Subsidies: Some Empirical Evidence," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(3), pages 191-212, August.
    16. Holbrook, Morris B, 1999. "Popular Appeal versus Expert Judgments of Motion Pictures," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(2), pages 144-155, September.
    17. Arthur De Vany & W. Walls, 1999. "Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 285-318, November.
    18. Wagner Kamakura & Suman Basuroy & Peter Boatwright, 2006. "Is silence golden? An inquiry into the meaning of silence in professional product evaluations," Quantitative Marketing and Economics (QME), Springer, vol. 4(2), pages 119-141, June.
    19. Mohanbir S. Sawhney & Jehoshua Eliashberg, 1996. "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures," Marketing Science, INFORMS, vol. 15(2), pages 113-131.
    20. Thorsten Hennig-Thurau & Mark Houston & Gianfranco Walsh, 2007. "Determinants of motion picture box office and profitability: an interrelationship approach," Review of Managerial Science, Springer, vol. 1(1), pages 65-92, April.
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    Cited by:

    1. Steven F. Lehrer & Tian Xie, 2022. "The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success," Management Science, INFORMS, vol. 68(1), pages 189-210, January.
    2. Christian Peukert, 2019. "The next wave of digital technological change and the cultural industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 189-210, June.
    3. G. Meloni & D. Paolini & M. Pulina, 2015. "The Great Beauty: Public Subsidies in the Italian Movie Industry," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 1(3), pages 445-455, November.
    4. Joris Ebbers & Nachoem Wijnberg, 2012. "The effects of having more than one good reputation on distributor investments in the film industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(3), pages 227-248, August.
    5. Fei Peng & Lili Kang & Sajid Anwar & Xue Li, 2019. "Star power and box office revenues: evidence from China," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 247-278, June.
    6. Kang, Lili & Peng, Fei & Anwar, Sajid, 2022. "All that glitters is not gold: Do movie quality and contents influence box-office revenues in China?," Journal of Policy Modeling, Elsevier, vol. 44(2), pages 492-510.
    7. Sébastien Dubois, 2012. "Recognition and renown, the structure of cultural markets: evidence from French poetry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(1), pages 27-48, February.
    8. Francis Lee, 2009. "Cultural discount of cinematic achievement: the academy awards and U.S. movies’ East Asian box office," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(4), pages 239-263, November.
    9. Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
    10. Wijiharjono, Nuryadi, 2017. "Kajian perkembangan penelitian pemasaran film [Contemporary study of film marketing research]," MPRA Paper 83349, University Library of Munich, Germany, revised Aug 2017.
    11. Lili Kang & Fei Peng, 2024. "Star power as quality signal or marketing effect? A path analysis on China's motion‐picture industry," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(3), pages 3639-3655, July.
    12. Sangkil Moon & Barry Bayus & Youjae Yi & Junhee Kim, 2015. "Local consumers’ reception of imported and domestic movies in the Korean movie market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 99-121, February.
    13. Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann, 2018. "Pre-release consumer buzz," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 338-360, March.
    14. Brinja Meiseberg & Thomas Ehrmann, 2013. "Diversity in teams and the success of cultural products," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(1), pages 61-86, February.
    15. Andreas Spitz & Emőke-Ágnes Horvát, 2014. "Measuring Long-Term Impact Based on Network Centrality: Unraveling Cinematic Citations," PLOS ONE, Public Library of Science, vol. 9(10), pages 1-12, October.

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    More about this item

    Keywords

    Art versus commerce; Cultural consumption; Entertainment marketing; Reviewer-and-consumer evaluations; Critical and popular buzz; Industry recognition; Market performance; L82; Z11;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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