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Willingness to pay: individual or household?

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  • Liam Delaney
  • Francis O’Toole

Abstract

This paper considers how respondents model the open-ended willingness to pay question, what is your maximum willingness to pay? In the specific context of valuing Irish public service broadcasting, respondents were asked a follow-up question in order to explore whether the initial response was an individual or household bid. The results suggest the presence of significant ambiguity in how responses to standard willingness to pay questions should be interpreted and aggregated. Copyright Springer Science+Business Media, LLC 2006

Suggested Citation

  • Liam Delaney & Francis O’Toole, 2006. "Willingness to pay: individual or household?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(4), pages 305-309, December.
    • Handle: RePEc:kap:jculte:v:30:y:2006:i:4:p:305-309
    DOI: 10.1007/s10824-006-9021-8
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    References listed on IDEAS

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    1. Liam Delaney & Francis O’Toole, 2004. "Irish Public Service Broadcasting - A Contingent Valuation Analysis," The Economic and Social Review, Economic and Social Studies, vol. 35(3), pages 321-350.
    2. Lampietti, Julian, 1999. "Do husbands and wives make the same choices? Evidence from Northern Ethiopia," Economics Letters, Elsevier, vol. 62(2), pages 253-260, February.
    3. Jon Strand, 2005. "Individual and Household Values of Mortality Reductions with Intrahousehold Bargaining," Journal of Risk and Uncertainty, Springer, vol. 31(2), pages 217-236, September.
    4. Jon Strand, 2007. "Public-good valuation and intra-family allocation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(4), pages 527-543, December.
    5. Ludwig, Jens & Cook, Philip J, 2001. "The Benefits of Reducing Gun Violence: Evidence from Contingent-Valuation Survey Data," Journal of Risk and Uncertainty, Springer, vol. 22(3), pages 207-226, May.
    6. John Quiggin, 1998. "Individual and Household Willingness to Pay for Public Goods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 58-63.
    7. Smith, V. Kerry & Van Houtven, George, 1998. "Non-Market Valuation and the Household," Working Papers 98-04, Duke University, Department of Economics.
    8. Douglas Noonan, 2003. "Contingent Valuation and Cultural Resources: A Meta-Analytic Review of the Literature," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 159-176, November.
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    Citations

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    1. Delaney, Liam & O'Toole, Francis, 2008. "Individual, household and gender preferences for social transfers," Journal of Economic Psychology, Elsevier, vol. 29(3), pages 348-359, June.
    2. Henrik Lindhjem & Ståle Navrud, 2009. "Asking for Individual or Household Willingness to Pay for Environmental Goods?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 43(1), pages 11-29, May.
    3. David Comerford & Liam Delaney & Colm Harmon, 2009. "Experimental Tests of Survey Responses to Expenditure Questions," Fiscal Studies, Institute for Fiscal Studies, vol. 30(Special I), pages 419-433, December.
    4. Nababan, Tongam Sihol & Simanjuntak, Juara, 2008. "Aplikasi Willingness To Pay Sebagai Proksi Terhadap Variabel Harga: Suatu Model Empirik Dalam Estimasi Permintaan Energi Listrik Rumah Tangga [The Application of Willingness To Pay As A Proxy To Va," MPRA Paper 49155, University Library of Munich, Germany.
    5. Andy Choi, 2009. "Willingness to pay: how stable are the estimates?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(4), pages 301-310, November.
    6. Gordillo, Fernando & Elsasser, Peter & Günter, Sven, 2019. "Willingness to pay for forest conservation in Ecuador: Results from a nationwide contingent valuation survey in a combined “referendum” – “Consequential open-ended” design," Forest Policy and Economics, Elsevier, vol. 105(C), pages 28-39.

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    More about this item

    Keywords

    Contingent valuation; Household economics; Public broadcasting; D13; Z10;
    All these keywords.

    JEL classification:

    • D13 - Microeconomics - - Household Behavior - - - Household Production and Intrahouse Allocation
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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