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The Timing of Daily Demand for Goods and Services—Microsimulation Policy Results of an Aging Society, Increasing Labour Market Flexibility, and Extended Public Childcare in Germany

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  • Joachim Merz

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  • Dominik Hanglberger
  • Rafael Rucha

Abstract

Knowledge about the timing of consumption opens new insights into consumption behaviour for consumer, economic, social as well as for communal and societal policies. It not only allows sound information for a better match of timely supply and demand but also about everyday living arrangements. This study contributes to the timing aspect of daily consumption by posing the question: how is the timing of daily demand for goods and services affected by major changes in German society? We concentrate on important and currently discussed developments and policies: the huge shift in Germany’s demographic structure with an aging society (with a population forecast for 2020 by the German Federal Statistical Office), the deregulation and the further expansion in flexibility of the labour market and the current policy of extending public childcare support. For each aspect and policy we first describe the actual timing of daily demand for goods and services. With the microsimulation approach and different scenarios we then quantify the respective societal and policy impacts based on more than 37,000 time use diaries of the current German Time Budget Survey of 2001/2002.
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Suggested Citation

  • Joachim Merz & Dominik Hanglberger & Rafael Rucha, 2010. "The Timing of Daily Demand for Goods and Services—Microsimulation Policy Results of an Aging Society, Increasing Labour Market Flexibility, and Extended Public Childcare in Germany," Journal of Consumer Policy, Springer, vol. 33(2), pages 119-141, June.
  • Handle: RePEc:kap:jcopol:v:33:y:2010:i:2:p:119-141
    DOI: 10.1007/s10603-010-9126-5
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    References listed on IDEAS

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    2. Merz, Joachim, 1994. "Microdata Adjustment by the Minimum Information Loss Principle," MPRA Paper 7231, University Library of Munich, Germany.
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    Citations

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    Cited by:

    1. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer;Vienna University of Economics and Business, vol. 66(4), pages 267-297, December.
    2. Wencke Gwozdz & Lucia Reisch & Alfonso Sousa-Poza, 2010. "Time Allocation, Consumption, and Consumer Policy," Journal of Consumer Policy, Springer, vol. 33(2), pages 115-118, June.
    3. Tim Rathjen, 2011. "Do Time Poor Individuals Pay More?," FFB-Discussionpaper 91, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)), LEUPHANA University Lüneburg.

    More about this item

    Keywords

    Timing of daily demand; Consumer policy analysis by microsimulation; Aging society; Flexible working hours; Public childcare support;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure

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