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The Conflict Between Partnership and Fairness in the Decision of Whom to Help

Author

Listed:
  • Mauricio Palmeira

    (MUMA College of Business at University of South Florida)

  • Kunter Gunasti

    (Carson College of Business at Washington State University)

Abstract

Many activities in organizations benefit from informal networks, in which individuals help each other without an obligation to do so. Helping can take time and effort and expert helpers may find themselves in high demand not being able to help every requester. In this research, we examine the impact of prior help in the decision to help the same person again versus help someone new. We propose that feelings of partnership created by an initial act of help encourage helpers to stick to the same person, but a sense of fairness pushes helpers toward those who have not received help before. Thus, oftentimes people prefer to help someone with whom they have a weaker bond. Furthermore, we argue that repeated helping strengthens the feeling of partnership and increases preference for helping the same person over another. In contrast, knowing that the helped party has similar relationships with other helpers dampen this feeling and reduces future help. Helpers consider not only the help they have given, but more broadly the help that was received by all the parties involved. We also distinguish two aspects of fairness: even/equal distribution of help and helping who is in greater need.

Suggested Citation

  • Mauricio Palmeira & Kunter Gunasti, 2023. "The Conflict Between Partnership and Fairness in the Decision of Whom to Help," Journal of Business Ethics, Springer, vol. 183(4), pages 1173-1188, April.
    • Handle: RePEc:kap:jbuset:v:183:y:2023:i:4:d:10.1007_s10551-022-05068-3
    DOI: 10.1007/s10551-022-05068-3
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    References listed on IDEAS

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