IDEAS home Printed from https://ideas.repec.org/a/ire/issued/v14n032011p354-373.html
   My bibliography  Save this article

Opinion Leaders in Real Estate Markets

Author

Listed:
  • P. Sanjay Sarathy

    (XLRI, School of Business and Human Resources, Circuit House Area East, Jamshedpur, 831 035, India;)

Abstract

The purpose of this research paper is to examine the influence of opinion leaders in real estate markets. First, we provide a literature review of opinion leaders and real estate markets in India. Secondly, the variables that influence the opinion leaders are established and their measurement is well defined. Thirdly, a survey has been conducted by using a self- administered questionnaire, which was sent to 234 individuals who are responsible for handling real estate firms. The research model is empirically tested in a sample of 128 respondents by using a chi-square analysis. This study finds that opinion leaders in real estate markets possess significantly higher levels in exposure to media sources, social involvement, product knowledge, innovativeness, and computer usage than non-leaders. Opinion leaders also possess a higher degree of social networking and have used the internet more frequently for longer sessions than non-leaders. Finally, we identify the key implications, conclude the research finding and explore potential avenues for future research.

Suggested Citation

  • P. Sanjay Sarathy, 2011. "Opinion Leaders in Real Estate Markets," International Real Estate Review, Global Social Science Institute, vol. 14(3), pages 354-373.
    • Handle: RePEc:ire:issued:v:14:n:03:2011:p:354-373
    as

    Download full text from publisher

    File URL: https://www.gssinst.org/irer/wp-content/uploads/2020/10/v14n3-opinion-leaders-in-real-estate-markets.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Moore, William L & Lehmann, Donald R, 1980. "Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 296-307, December.
    2. Gatignon, Hubert & Robertson, Thomas S, 1985. "A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 849-867, March.
    3. Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
    4. Celsi, Richard L. & Chow, Simeon & Olson, Jerry C. & Walker, Beth A., 1992. "The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement," Journal of Business Research, Elsevier, vol. 25(2), pages 165-185, September.
    5. Beatty, Sharon E & Smith, Scott M, 1987. "External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 83-95, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Krishna Akalamkam & Joy Kumar Mitra, 2018. "Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources," Business Perspectives and Research, , vol. 6(1), pages 42-60, January.
    2. Gaurav Khatwani & Gopal Das, 2016. "Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique: demographics as moderators," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 28-49.
    3. DeSarbo, Wayne S. & Choi, Jungwhan, 1998. "A latent structure double hurdle regression model for exploring heterogeneity in consumer search patterns," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 423-455, November.
    4. Sören Köcher & Hartmut H. Holzmüller, 2014. "Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation," Schmalenbach Journal of Business Research, Springer, vol. 66(4), pages 306-343, June.
    5. Xiaoping He & David Reiner, 2018. "Consumer Engagement in Energy Markets: The Role of Information and Knowledge," Working Papers EPRG 1835, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    6. Mazursky, David & Vinitzky, Gideon, 2005. "Modifying consumer search processes in enhanced on-line interfaces," Journal of Business Research, Elsevier, vol. 58(10), pages 1299-1309, October.
    7. Wirawan Dony Dahana & HeeJae Shin & Sotaro Katsumata, 2018. "Influence of individual characteristics on whether and how much consumers engage in showrooming behavior," Electronic Commerce Research, Springer, vol. 18(4), pages 665-692, December.
    8. Suhail Ahmad Bhat & Mushtaq Ahmad Darzi, 2019. "Exploring the Influence of Consumer Demographics on Online Purchase Benefits," FIIB Business Review, , vol. 8(4), pages 303-316, December.
    9. Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(1), pages 1-17.
    10. Spiekermann, Sarah & Strobel, Martin & Temme, Dirk, 2002. "Drivers and impediments of consumer online information search: Self-controlled versus agent-based search in a high involvement context," SFB 373 Discussion Papers 2002,37, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    11. Biswas, Dipayan, 2004. "Economics of information in the Web economy: Towards a new theory?," Journal of Business Research, Elsevier, vol. 57(7), pages 724-733, July.
    12. Orit Rotem-Mindali & Jesse Weltevreden, 2013. "Transport effects of e-commerce: what can be learned after years of research?," Transportation, Springer, vol. 40(5), pages 867-885, September.
    13. Sharlene He & Derek D. Rucker, 2023. "How uncertainty affects information search among consumers: a curvilinear perspective," Marketing Letters, Springer, vol. 34(3), pages 415-428, September.
    14. Maity, Moutusy & Dass, Mayukh & Malhotra, Naresh K., 2014. "The Antecedents and Moderators of Offline Information Search: A Meta-Analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 233-254.
    15. Liu, Chuanlan & Forsythe, Sandra, 2011. "Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 101-109.
    16. Frank J. van Rijnsoever & Carolina Castaldi, 2008. "Knowledge base, information search and intention to adopt innovation," Innovation Studies Utrecht (ISU) working paper series 08-02, Utrecht University, Department of Innovation Studies, revised Feb 2008.
    17. Brinder S. Saigal & Bikram Jit Singh Mann & Rashmi Mann, 2010. "Comparative Analysis of Sources and Drivers of Information Search Behaviour of the UK and India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 35(2), pages 169-188, May.
    18. Doong, Her-Sen & Wang, Hui-Chih & Foxall, Gordon R., 2010. "Psychological traits and loyalty intentions towards e-Government services," International Journal of Information Management, Elsevier, vol. 30(5), pages 457-464.
    19. Ramus, Kim Bjarne & Grunert, Klaus G., 2004. "Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research," MAPP Working Papers 84, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    20. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.

    More about this item

    Keywords

    Opinion leader; Real estate; Influence;
    All these keywords.

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ire:issued:v:14:n:03:2011:p:354-373. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: IRER Graduate Assistant/Webmaster (email available below). General contact details of provider: https://www.gssinst.org/gssinst/index.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.