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Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

Author

Listed:
  • Shunyuan Zhang

    (Harvard Business School, Harvard University, Boston, Massachusetts 02163)

  • Nitin Mehta

    (Rotman School of Management, University of Toronto, Toronto, Ontario M5S 1J5, Canada)

  • Param Vir Singh

    (Tepper School University, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213)

  • Kannan Srinivasan

    (Tepper School University, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213)

Abstract

We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasinatural experiment. Among those who adopted the algorithm, the average nightly rate decreased by 5.7%, but average daily revenue increased by 8.6%. Before Airbnb introduced the algorithm, White hosts earned $12.16 more in daily revenue than Black hosts, controlling for observed characteristics of the hosts, properties, and locations. Conditional on its adoption, the revenue gap between White and Black hosts decreased by 71.3%. However, Black hosts were significantly less likely than White hosts to adopt the algorithm, so at the population level, the revenue gap increased after the introduction of the algorithm. We show that the algorithm’s price recommendations are not affected by the host’s race—but we argue that the algorithm’s race blindness may lead to pricing that is suboptimal and more so for Black hosts than for White hosts. We also show that the algorithm’s effectiveness at mitigating the Airbnb revenue gap is limited by the low rate of algorithm adoption among Black hosts. We offer recommendations with which policy makers and Airbnb may advance smart-pricing algorithms in mitigating racial economic disparities.

Suggested Citation

  • Shunyuan Zhang & Nitin Mehta & Param Vir Singh & Kannan Srinivasan, 2021. "Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb," Marketing Science, INFORMS, vol. 40(5), pages 813-820, September.
  • Handle: RePEc:inm:ormksc:v:40:y:2021:i:5:p:813-820
    DOI: 10.1287/mksc.2021.1295
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    References listed on IDEAS

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    1. Mohammed, A.R. Shariq, 2025. "Designing for racial impartiality: The impact of relocating host photos on the Airbnb website," Journal of Economic Behavior & Organization, Elsevier, vol. 229(C).
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    6. Kaede Hanazawa, 2025. "Welfare Effects of Self-Preferencing by a Platform: Empirical Evidence from Airbnb," Papers 2503.04489, arXiv.org.
    7. Hangcheng Zhao & Ron Berman, 2025. "Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms," Papers 2508.08325, arXiv.org, revised Oct 2025.
    8. Lu Liu & Jiaming Fang & Zhenyu Ji, 2026. "Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 254-280, February.
    9. Hossain, Mokter & Ahmad, Farhan & Aleem, Majid & Bask, Anu & Rajahonka, Mervi, 2025. "Emerging technologies in sharing economy: a review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
    10. Petter Törnberg, 2022. "How sharing is the “sharing economy”? Evidence from 97 Airbnb markets," PLOS ONE, Public Library of Science, vol. 17(4), pages 1-19, April.
    11. Uttara M. Ananthakrishnan & Sharique Hasan & Anuj Kumar, 2025. "Gentrification and Racial Distrust in Communities: Evidence from 911 Calls," Management Science, INFORMS, vol. 71(1), pages 708-730, January.
    12. Ashik, Farhan & Marc Lim, Weng & Vassallo, Jarrod P. & Voola, Ranjit, 2025. "Can marketing reduce inequality? Evidence from marketing science," Journal of Business Research, Elsevier, vol. 188(C).
    13. Maria De‐Arteaga & Stefan Feuerriegel & Maytal Saar‐Tsechansky, 2022. "Algorithmic fairness in business analytics: Directions for research and practice," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3749-3770, October.
    14. Runshan Fu & Manmohan Aseri & Param Vir Singh & Kannan Srinivasan, 2022. "“Un”Fair Machine Learning Algorithms," Management Science, INFORMS, vol. 68(6), pages 4173-4195, June.
    15. Xiaodong Wang & Zhao Zhu & Pengfei Ma, 2025. "A Platform Service Supply Chain: Interaction Between AI Strategy Adoption and Pricing Mechanism Selection," Discrete Dynamics in Nature and Society, John Wiley & Sons, vol. 2025(1).
    16. Dmitri Kuksov, 2024. "Endogenous Inequality in Decentralized Two-Sided Markets," Marketing Science, INFORMS, vol. 43(6), pages 1299-1316, November.
    17. Shilei Luo & Song Yao & Dennis J. Zhang, 2026. "Unintended Consequences of Recommender System Interventions: Evidence from a Field Experiment," Papers 2606.08265, arXiv.org.
    18. Chen Liang & Yili Hong & Bin Gu, 2025. "Monitoring and Home Bias in Global Hiring: Evidence from an Online Labor Platform," Information Systems Research, INFORMS, vol. 36(2), pages 736-760, June.
    19. Haihao Lu & Duncan Simester & Yuting Zhu, 2025. "Optimizing Scalable Targeted Marketing Policies with Constraints," Marketing Science, INFORMS, vol. 44(5), pages 1082-1103, September.

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