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Adoption of Mobile Commerce and Service in Adentan Municipality of Ghana: An Examination of Factors Influencing Small Scale Enterprises

Author

Listed:
  • Joseph Kwadwo Tuffour
  • Dinah Akuffo
  • Awuah Ayebi Kofi
  • Philip Agyemang Frimpong
  • Terrick Sasu

Abstract

After the introduction of mobile commerce and services, people have accepted, adopted and used the services for various purposes. However, little attention has been given to its continual usage in small scale enterprise sector in Ghana. Also, studies on the benefits to businesses and barriers of use of mobile commerce and service have been carried out, but the extension of the studies to include examination of the effect of social and demographic factors of small business owners on mobile services use is lacking in the small scale enterprise sector in Ghana. This study investigates the factors which determine the adoption of mobile commerce and services among small scale enterprises in the Adentan Municipality of Ghana. The objective of the study is to determine the effects of demographic factors, experience and attitude on the adoption of mobile commerce and service. Data was collected using questionnaires administered to 400 owners of small scale enterprises in Adentan Municipality. Using structural equation model analysis, the results show that males have less attitude to use mobile commerce and service than females. Also, as people age, attitude to use mobile commerce and service improves. Education and experience have positive effect on attitude to use mobile commerce and service. On the contrary, there is a negative effect of income on attitude. There is a significant positive effect of attitude on mobile commerce and service’s actual usage. The study recommends that, internet service practitioners should develop effective strategies and tactics to improve the attitude to use mobile commerce and service among small businesses owners in Ghana.

Suggested Citation

  • Joseph Kwadwo Tuffour & Dinah Akuffo & Awuah Ayebi Kofi & Philip Agyemang Frimpong & Terrick Sasu, 2018. "Adoption of Mobile Commerce and Service in Adentan Municipality of Ghana: An Examination of Factors Influencing Small Scale Enterprises," International Business Research, Canadian Center of Science and Education, vol. 11(11), pages 109-118, November.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:11:p:109-118
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    References listed on IDEAS

    as
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    6. Scott Wymer & Elizabeth A. Regan, 2011. "Influential Factors in the Adoption and Use of E-Business and E-Commerce Information Technology (EEIT) by Small & Medium Businesses," Journal of Electronic Commerce in Organizations (JECO), IGI Global Scientific Publishing, vol. 9(1), pages 56-82, January.
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    Cited by:

    1. Joseph Kwadwo Tuffour & Awurabena Asantewa Amoako & Ernestina Otuko Amartey, 2022. "Assessing the Effect of Financial Literacy Among Managers on the Performance of Small-Scale Enterprises," Global Business Review, International Management Institute, vol. 23(5), pages 1200-1217, October.
    2. Joseph Kwadwo Tuffour & Abubakari Mohammed Gali & Mercy Kyerewaa Tuffour, 2022. "Managerial Leadership Style and Employee Commitment: Evidence from the Financial Sector," Global Business Review, International Management Institute, vol. 23(3), pages 543-560, June.
    3. Abigail A. Aryeh-Adjei & Kofi Koranteng Adu & Ama Otwiwah Adu-Marfo & Goldman Awuku, 2025. "Digital technology use and adoption in informal entrepreneurship: evidence from Okere District, Ghana," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-33, December.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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