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Experience Value, Satisfaction and Loyalty of International Tourists in Shanghai: A PLS-SEM Analysis

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  • Lilian Consuelo Mustelier Pui
  • Xu Ming

Abstract

The purpose of this paper is to explore loyalty and satisfaction of international tourists visiting Shanghai with tourism services through five experience value dimensions: functional value, price value, emotional value, social value and novelty value. A questionnaire was used to gather data from 166 international tourists visiting Shanghai during September-October, 2016. The measures were taken and adapted from William & Soutar (2009), and Prebensen & Rosengren (2016). Data was analyzed using SPSS 24 and SmartPlS 3.2. The results confirm a direct and significant relationship between experience value and its five dimensions. Although all the dimensions of experience value had a significant indirect effect on satisfaction and loyalty, the study showed that international tourists in Shanghai worry more about the emotional, social, and novelty value a service can offer rather than the price or functional value.

Suggested Citation

  • Lilian Consuelo Mustelier Pui & Xu Ming, 2017. "Experience Value, Satisfaction and Loyalty of International Tourists in Shanghai: A PLS-SEM Analysis," International Business Research, Canadian Center of Science and Education, vol. 10(8), pages 114-128, August.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:8:p:114-128
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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