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A Study on the Impact of Airline Corporate Reputation on Brand Loyalty

Author

Listed:
  • Eun-Ju Seo
  • Jin-Woo Park

Abstract

This study analyzes the impact of airline corporate reputation on brand loyalty. An empirical analysis is carried out via a questionnaire survey of Korean airline passengers. The results from 250 respondents are then investigated using structural equation modeling. Airline corporate reputation is shown to have a significant influence on brand image, price, perceived service quality, and brand preference. In addition, price, perceived service quality, and brand preference have a statistically significant influence on behavioral loyalty and attitudinal loyalty.

Suggested Citation

  • Eun-Ju Seo & Jin-Woo Park, 2017. "A Study on the Impact of Airline Corporate Reputation on Brand Loyalty," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 59-67, January.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:1:p:59-67
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    References listed on IDEAS

    as
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    Keywords

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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