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Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach

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  • Cecilia Solér

    () (School of Business, Economics and Commercial Law, University of Gothenburg, Box 600, Göteborg 40530, Sweden)

Abstract

Progress in transforming current food consumption and production practice in a sustainable direction is slow. Communicative, sustainable consumer policy instruments such as eco-labeling schemes have limited impact outside the green segment and within the mainstream market. This article asks how sustainably produced food can be described in order to promote such food. Based on six cases, it aims to conceptualize the common denominators of sustainable food production by drawing on recent literature on sustainable marketing and on food and sustainable development. Contradictions and implications in terms of labeling schemes, global sourcing and consumer food practice are discussed.

Suggested Citation

  • Cecilia Solér, 2012. "Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach," Sustainability, MDPI, Open Access Journal, vol. 4(3), pages 1-47, March.
  • Handle: RePEc:gam:jsusta:v:4:y:2012:i:3:p:294-340:d:16419
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    References listed on IDEAS

    as
    1. Jessica Pape & Henrike Rau & Frances Fahy & Anna Davies, 2011. "Developing Policies and Instruments for Sustainable Household Consumption: Irish Experiences and Futures," Journal of Consumer Policy, Springer, vol. 34(1), pages 25-42, March.
    2. Mária Csutora & Ágnes Zsóka, 2011. "Maximizing the Efficiency of Greenhouse Gas Related Consumer Policy," Journal of Consumer Policy, Springer, vol. 34(1), pages 67-90, March.
    3. John Thøgersen, 2005. "How May Consumer Policy Empower Consumers for Sustainable Lifestyles?," Journal of Consumer Policy, Springer, vol. 28(2), pages 143-177, June.
    4. repec:eee:aumajo:v:16:y:2008:i:1:p:79-94 is not listed on IDEAS
    5. Røpke, Inge, 2009. "Theories of practice -- New inspiration for ecological economic studies on consumption," Ecological Economics, Elsevier, vol. 68(10), pages 2490-2497, August.
    6. Lansing, J. Stephen & Kremer, James N. & Gerhart, Vanda & Kremer, Patricia & Arthawiguna, Alit & Putu Surata, Sang Kaler & Suprapto & Suryawan, Ida Bagus & Arsana, I. Gusti & Scarborough, Vernon L., 2001. "Volcanic fertilization of Balinese rice paddies," Ecological Economics, Elsevier, vol. 38(3), pages 383-390, September.
    7. Sylvie Bonny, 2011. "Herbicide-tolerant Transgenic Soybean over 15 Years of Cultivation: Pesticide Use, Weed Resistance, and Some Economic Issues. The Case of the USA," Sustainability, MDPI, Open Access Journal, vol. 3(9), pages 1-21, August.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    sustainable consumption; consumer empowerment; sustainable food production;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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