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Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach

  • Cecilia Solér

    ()

    (School of Business, Economics and Commercial Law, University of Gothenburg, Box 600, Göteborg 40530, Sweden)

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    Progress in transforming current food consumption and production practice in a sustainable direction is slow. Communicative, sustainable consumer policy instruments such as eco-labeling schemes have limited impact outside the green segment and within the mainstream market. This article asks how sustainably produced food can be described in order to promote such food. Based on six cases, it aims to conceptualize the common denominators of sustainable food production by drawing on recent literature on sustainable marketing and on food and sustainable development. Contradictions and implications in terms of labeling schemes, global sourcing and consumer food practice are discussed.

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    Article provided by MDPI, Open Access Journal in its journal Sustainability.

    Volume (Year): 4 (2012)
    Issue (Month): 3 (March)
    Pages: 294-340

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    Handle: RePEc:gam:jsusta:v:4:y:2012:i:3:p:294-340:d:16419
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    1. Jessica Pape & Henrike Rau & Frances Fahy & Anna Davies, 2011. "Developing Policies and Instruments for Sustainable Household Consumption: Irish Experiences and Futures," Journal of Consumer Policy, Springer, vol. 34(1), pages 25-42, March.
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    3. Lansing, J. Stephen & Kremer, James N. & Gerhart, Vanda & Kremer, Patricia & Arthawiguna, Alit & Putu Surata, Sang Kaler & Suprapto & Suryawan, Ida Bagus & Arsana, I. Gusti & Scarborough, Vernon L., 2001. "Volcanic fertilization of Balinese rice paddies," Ecological Economics, Elsevier, vol. 38(3), pages 383-390, September.
    4. Mária Csutora & Ágnes Zsóka, 2011. "Maximizing the Efficiency of Greenhouse Gas Related Consumer Policy," Journal of Consumer Policy, Springer, vol. 34(1), pages 67-90, March.
    5. Sylvie Bonny, 2011. "Herbicide-tolerant Transgenic Soybean over 15 Years of Cultivation: Pesticide Use, Weed Resistance, and Some Economic Issues. The Case of the USA," Sustainability, MDPI, Open Access Journal, vol. 3(9), pages 1302-1322, August.
    6. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 868-882, 03.
    7. Røpke, Inge, 2009. "Theories of practice -- New inspiration for ecological economic studies on consumption," Ecological Economics, Elsevier, vol. 68(10), pages 2490-2497, August.
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