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A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective

Author

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  • Singgih Purnomo

    (Faculty of Law and Business, Universitas Duta Bangsa Surakarta, Surakarta 57154, Central Java, Indonesia)

  • Suci Purwandari

    (Department of Business and Retail Management, Politeknik Indonusa Surakarta, Surakarta 57149, Central Java, Indonesia)

Abstract

This study investigates the factors driving micro, small, and medium enterprise (MSME) empowerment, tourism development, and sustainable tourism villages, focusing on Ponggok Tourism Village as a case study. The purpose is to address gaps in understanding how leadership, innovation, governance, collaboration, capacity building, and technology contribute to empowering MSMEs and achieving sustainability in rural tourism contexts. Using a mixed-methods approach, the study combines quantitative analysis of survey data and thematic analysis of interviews with MSME actors, facilitators, and local government officials. Key findings reveal that leadership and innovation are critical drivers of MSME empowerment, with technology in service quality significantly impacting tourism development. However, technology in governance and transparency shows limited direct influence on tourism, emphasizing the need for better alignment with tourism strategies. Additionally, MSME empowerment strongly influences both tourism development and the sustainability of tourism villages, creating a mutually reinforcing relationship. This study provides a novel framework for integrating leadership, technological advancements, and governance improvements with local tourism strategies. By highlighting Ponggok’s village potential as a model, the findings offer practical insights for policymakers and practitioners seeking to enhance rural tourism through MSME empowerment. Future research could explore scaling this framework to other contexts and refining technological tools for governance in tourism.

Suggested Citation

  • Singgih Purnomo & Suci Purwandari, 2025. "A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective," Sustainability, MDPI, vol. 17(4), pages 1-40, February.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:4:p:1368-:d:1586121
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    1. Ramona Vasilica Bacter & Alina Emilia Maria Gherdan & Tiberiu Iancu & Ramona Ciolac & Monica Angelica Dodu & Anca Chereji & Anca Monica Brata & Aurelia Anamaria Morna & Alexandra Ungureanu & Florin Gh, 2025. "Human Sustainability Capital in Agrotourism: An ESG-Integrated and Emotional Labor Approach with Case Studies from Maramureș and Bucovina, Romania," Agriculture, MDPI, vol. 15(20), pages 1-22, October.
    2. Faridah Shariyah binti Sharuddin & Rohayu binti Roddin, 2025. "Frugal Innovation as a Strategy for MSME Resilience in Community-Based Tourism: A Conceptual Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 3697-3706, July.
    3. Lina María Riaño-Enciso & Brandon Cortés-Caicedo & Oscar Danilo Montoya & Luis Fernando Grisales-Noreña & Jesús C. Hernández, 2025. "Sustainable Metaheuristic-Based Planning of Rural Medium- Voltage Grids: A Comparative Study of Spanning and Steiner Tree Topologies for Cost-Efficient Electrification," Sustainability, MDPI, vol. 17(18), pages 1-39, September.

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