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Community Based Smart Tourism Village through Digital Transformation of Tourism Villages in Bandung Regency

Author

Listed:
  • Ahmad Geohansa

    (University of Garut, Jawa Barat, Indonesia.)

  • Eeng Sumarna

    (University of Garut, Jawa Barat, Indonesia.)

  • Irfan Nabhani

    (University of Garut, Jawa Barat, Indonesia.)

  • Gugun Geusan Akbar

    (University of Garut, Jawa Barat, Indonesia.)

  • Mulyaningsih

    (University of Garut, Jawa Barat, Indonesia.)

  • Aceng Ulumudin

    (University of Garut, Jawa Barat, Indonesia.)

  • Farah Aida Ahmad Nadzri

    (Accounting Research Institute, Universiti Teknologi MARA, Malaysia)

  • Teddy Hikmat Fauzi

    (Faculty of Social Science and Politics, Pasundan University, Bandung, Indonesia)

Abstract

This study aims to explore the implementation of Smart Tourism Village within the framework of public policy through digital technology at the local level. The research focuses on evaluating community digital readiness, the application of smart tourism practices, and the extent of community participation in tourism village governance, specifically in Pangalengan District, Bandung Regency. Employing a qualitative approach, data were gathered through in-depth interviews with six key informants, strategically selected for their roles in village governance, community-based digital initiatives, and tourism development. The findings indicate that although the majority of the community possesses digital devices and internet access, the use of digital technology in the tourism sector remains partial. Digital activities are mainly concentrated on promotion via social media, with minimal adoption of online reservation systems or integrated tourism data management platforms. The primary barriers include unstable digital infrastructure and low levels of digital literacy. Youth play a pivotal role as drivers of digital innovation, yet they lack adequate institutional support. These findings reveal that smart tourism initiatives remain fragmented and have not been fully integrated into the village governance system. The study recommends strengthening community-based digital literacy programs, developing locally integrated digital platforms, and establishing cross-sector partnerships to foster an inclusive and sustainable tourism village ecosystem.

Suggested Citation

  • Ahmad Geohansa & Eeng Sumarna & Irfan Nabhani & Gugun Geusan Akbar & Mulyaningsih & Aceng Ulumudin & Farah Aida Ahmad Nadzri & Teddy Hikmat Fauzi, 2025. "Community Based Smart Tourism Village through Digital Transformation of Tourism Villages in Bandung Regency," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 3875-3884, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:3875-3884
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    References listed on IDEAS

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    1. Ana-Maria Ionescu & Flavius Aurelian Sârbu, 2024. "Exploring the Impact of Smart Technologies on the Tourism Industry," Sustainability, MDPI, vol. 16(8), pages 1-23, April.
    2. Hans-Werner Franz & Josef Hochgerner & Jürgen Howaldt, 2012. "Challenge Social Innovation: An Introduction," Springer Books, in: Hans-Werner Franz & Josef Hochgerner & Jürgen Howaldt (ed.), Challenge Social Innovation, edition 127, pages 1-16, Springer.
    3. Singgih Purnomo & Suci Purwandari, 2025. "A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective," Sustainability, MDPI, vol. 17(4), pages 1-40, February.
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