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Frugal Innovation as a Strategy for MSME Resilience in Community-Based Tourism: A Conceptual Review

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  • Faridah Shariyah binti Sharuddin

    (Faculty of Technical and Vocational Education, University Tun Hussein Onn Malaysia)

  • Rohayu binti Roddin

    (Faculty of Technical and Vocational Education, University Tun Hussein Onn Malaysia)

Abstract

Frugal innovation has emerged as a viable strategy for Micro, Small, and Medium Enterprises (MSMEs) operating within community-based tourism (CBT), particularly in rural and resource-constrained environments. The COVID-19 pandemic has further highlighted the vulnerability of these enterprises, reinforcing the need for resilience strategies that are cost-effective, sustainable, and contextually relevant. This conceptual paper explores the potential of frugal innovation in enhancing the resilience of MSMEs in CBT. Drawing on the Resource-Based View (RBV) as a theoretical framework, the paper proposes a conceptual model that links internal capabilities, such as local knowledge, creativity, and social capital, with adaptive and affordable innovation practices that support enterprise sustainability. This study provides a foundation for future empirical research and offers practical insights for policymakers and development agencies interested in empowering grassroots tourism enterprises through innovation.

Suggested Citation

  • Faridah Shariyah binti Sharuddin & Rohayu binti Roddin, 2025. "Frugal Innovation as a Strategy for MSME Resilience in Community-Based Tourism: A Conceptual Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 3697-3706, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:3697-3706
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